NEWS: PG Employee Cuts Locks, Spreads the Love

PG online marketing supervisor, Erin Payer, recently revealed a chic new hairstyle that reflects a great cause. She donated 11 inches of her long blonde hair to Locks of Love, a non-profit organization that provides hairpieces to financially disadvantaged children suffering from long-term medical hair loss from any diagnosis.

“I was nervous about cutting my hair so short,” said Erin. “I’ve kept it long for years, and it was kind of like a security blanket. But knowing that it was going to support such a meaningful cause helped ease the shock of seeing those two long ponytails lying on the table beside me!”

We love Erin’s new look, and are excited and proud to see PG team members making a difference.

NEWS: Pipitone Group Celebrates 2011, Looks Forward to Celebrating 20th Year in 2012

As we begin our 20^th year, we decided to take a look back on 2011—our most successful year ever.

For two decades we have lived by a mission that has served us and our clients well. “Always evolving, ever learning, constantly growing, by doing great work with great people.” We also have a blast doing the work we do, and of course make time for a little fun, too.

Here are 20 highlights that made 2011 a special year:

1.) A perfect 10, as is how many new clients joined our roster.

2.) Pittsburgh’s 4^th largest digital agency posted by Pittsburgh Business Times.

3.) We built more than a dozen websites while publishing more than 2000 pages of content online.

4.) Whew, charity is hard work!!! We shoveled nearly two tons of top soil for a Millvale community garden.

5.) 150 years is a long time, but it’s just “a promising start” for North Central College. We helped them celebrate their sesquicentennial with a 150-page tribute book.

6.) Strength and Courage got social by reaching more than 1,100 Facebook fans.

7.) Our team chefs shared both naughty and nice recipes to create our second annual holiday cookbook.

8.) Questeq went to the head of the class developing a fresh brand and new website.

9.) Special Delivery! We added three new extended PG family members.

10.) CENTRIA “Reimagined” their brand in 2011 with a new integrated marketing campaign.

11.) Do the IntelliStep™. It’s not a dance, but our own Arnie Begler facilitated more than 10 of these in 2011 for new and existing clients.

12.) We produced a “bear” of a viral video project for PPG Industries—stay tuned.

13.) Inside the beltway. We began exciting work in our nation’s capital and broke into the Cyber Security space.

14.) Going Green to save Green. We helped Direct Energy to promote their sponsorship of the ASE Green Schools Program.

15.) ASPEX Corporation focused their brand by giving their customers the Power to Perceive.

16.) Our fearless leader, Scott Pipitone, celebrated the big 5-0 with a “classy” champagne toast.

17.) Grove City College’s new brand gave them the freedom to recruit more great students with some pretty neat tools.

18.) We went island hopping and published two annual reports for companies in Puerto Rico.

19.) Our very own Adam Shoup finished the Pittsburgh Marathon in 4 hours and 37 minutes.

20.) Most importantly in 2011, we added 11 new faces and personalities to the PG team, continuing to do great work, with great people.

Looking back on 2011’s excitement and accomplishments with pride, we cannot help but be excited by the grand stage they have set for 2012. We know that our 20^th year will present new clients, new projects, and new challenges, and we could not be more excited to meet all that this year will bring!

NEWS: University Business Asks Pipitone Group about Web Strategies for Higher Education

Pittsburgh, January 17, 2012—Ed Macko, Creative Director of Higher Education at Pipitone Group (PG), was recently quoted in two University Business articles on website design and development for recruitment of new students while still meeting the needs of current students, faculty, staff and alumni. Both articles discuss new strategies and challenges—from mobile sites and applications to constant updates and maintenance—facing today’s colleges and universities.

The January issue also featured input from PG client Assumption College. Evan Lipp, Vice President of Enrollment Management, and Renee Buisson, Director of Public Affairs, at Assumption College, weighed in on the school’s recent website redesign, as well as the virtual tour they are currently working with PG to develop.

You can read both articles, A Home
for All and Website Navigation Considerations, on the University Business website.

NEWS: Pipitone Group Employee Earns Google Analytics Certification

The GAIQ not only certifies that Pipitone Group has the insight and experience to protect, interpret and utilize web analytic data accurately and effectively; it also ensures that clients receive consistent results while getting the most out of their marketing investments.

Congrats again, Erin! We’re proud to have you on our team!

NEWS: Pipitone Group Helps North Central College Celebrate Sesquicentennial

Pittsburgh, January 9, 2012 - During Fall 2011, the Pipitone Group Creative Department helped North Central College celebrate its sesquicentennial by designing and printing a book detailing the college’s long and esteemed history.

PG’s Creative Director, Michael Maskarinec, documented the team’s press check in Naperville. Check out his creative documentation of the trip below!

		North Central Sesquicentennial Book Press Check VIEW SLIDE SHOW DOWNLOAD ALL