Mentality
An inside look to how we think, how we work and who we are.

Work & Play, Blended: Evolving Strategies for Media Placement

 

In today's over saturated media world, it’s becoming more difficult for companies to reach key stakeholders with their branding and product messaging. Trying to find impactful yet cost efficient media impressions that create measurable results is the Holy Grail.

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Kirk Banasik   |    October 23, 2018 at 10:15 AM

Pipitone Group Bolsters Building Products and Account Planning

Always evolving, ever learning, constantly growing by doing great work with great people.

Those words have been especially true of our integrated team. That’s why I’m excited to share news of two new teammates who will deliver fresh insights, 25+ years of experience, unsurpassed strategic skills and unmatched expertise to our business.

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Scott Pipitone   |    September 7, 2018 at 2:49 PM

ABM in B2B: Zeroing in on Results

In this day and age, it’s no longer suggested to market smarter – it’s demanded. Knowing your audience like the back of your hand and targeting them with a perfectly tailored message at the right time is a requirement. Account-based marketing (ABM), also known as key-account targeting, is a clear example of the values of modern marketing, and it stands to reason that this technique can be a game-changer for B2B marketers, big and small.

Although it’s not an entirely new concept, it has become much more prevalent in recent years as organizations attempt to foster growth and awareness for high-value accounts. But what exactly is ABM?

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Leah Moore   |    August 30, 2018 at 10:00 AM

Making the Most of Spec Sites for Building Products Manufacturers

The power of online information gathering fundamentally has changed how purchasing decisions are made. Architects—just like everyone else these days—tend to turn to online sources first to research and collect product data when working on projects.

In a recent proprietary study conducted by Dodge Data & Analytics, 83 percent of the architects surveyed said they turn to architectural building product manufacturers’ websites first when looking for product information. After that, they turn to other online sources like Sweets (50 percent), ARCAT (47 percent) ARCOM/Avitru/Masterspec (30 percent), SpecLink (21 percent) and others.

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Kim Tarquinio   |    July 25, 2018 at 10:00 AM

Five PR Pointers: From Planning and Pitching to Placements

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Public relations is key to a strong integrated marketing and communications strategy. However, the question that most executives tend to ask is, is PR really necessary? The short answer is that you can certainly operate a business with little or no PR, but doing so greatly limits your traction in key industries and markets. Businesses that incorporate PR tactics into their marketing communication strategies are not only more likely to grab the attention of customers and prospects, but also to garner the results that drive long-term success.

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Shannon Severino   |    July 10, 2018 at 8:53 AM
Is your return on marketing investment small potatoes?

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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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