Mentality
An inside look to how we think, how we work and who we are.

A Mentality on Inbound Marketing

In today’s digital age, potential customers are more informed than ever. In fact, prospects have made 60 percent of their buying decision before even talking to a sales representative.

This means that more often than not, potential prospects have already made up their mind about how your product meets their specific needs before they even connect with a member of your team.

Continue Reading...
Leah Moore   |    June 20, 2017 at 9:58 AM

High Five! Pipitone Group Clients Honored with Five Architectural Record Advertising Excellence Awards

Pipitone Group's (PG) Architectural Building Products Team recently attended the 2017 American Institute of Architects (AIA) Convention.

Along with supporting our clients, we were afforded the opportunity to asses the architectural building products landscape and learn best practices from industry leaders. A special perk was sharing in our clients' experience as they were recognized for their advertising efforts at the Architectural Record Advertising Excellence Awards Breakfast.

Continue Reading...
PG News Team   |    May 25, 2017 at 12:00 PM

Mapping the Journey

Developing a marketing strategy geared toward architects is a complex process.

In the past, building product manufacturers would simply rely on feedback from their sales teams, or use networking opportunities like lunch and learn events to earn face time and get inside an architect’s head regarding the specification process.

Continue Reading...
Kim Tarquinio, Pipitone Group   |    April 26, 2017 at 9:00 AM

Missed Opportunities: The Keys to Trade Show Marketing

 

The merits of trade show effectiveness within the architectural building products arena — and trade shows in general — are a hot-button issue in today’s marketing culture.

Continue Reading...
Arnie Begler, Pipitone Group   |    April 20, 2017 at 9:13 AM

Charting a Path to Strategic Marketing

Over the course of my 30 years of strategic planning experience in the architectural building products space, I have worked on a wide range of integrated marketing campaigns. Over that time, most of them have been memorable, but did they move the business forward?

Continue Reading...
Arnie Begler, Pipitone Group   |    April 4, 2017 at 10:30 AM

Pipitone Group Adds Two Digital Experts to Begin 2017

Pipitone Group is pleased to welcome Ian Syphard and Natalie Corkos to its team of integrated marketing professionals as it begins the new calendar year.

Continue Reading...
PG News Team   |    February 14, 2017 at 12:30 PM
Is your return on marketing investment small potatoes?

Subscribe to Email Updates

Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

Twitter Facebook LinkedIn