Mentality
An inside look to how we think, how we work and who we are.

Fostering Creativity and Community During the Holidays

This holiday season Pipitone Group (Pipitone) was fortunate enough to spread some extra holiday cheer to Providence Connections – an organization that provides childcare and family support services in Pittsburgh’s Northside community. Providence Connections provides childhood education and after-school enrichment programs for those who do not have art or music programs in their school’s current curriculum.

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PG News Team   |    January 7, 2019 at 10:00 AM

Six Steps to Capturing More Specs (or Sales)

 

In our last blog post, we discussed why creative dynamic sequencing is more cost-effective in bringing audiences closer to the top of the marketing funnel—awareness and consideration—by reaching them when they’re engaging with both work related and non-work related media. As we discussed, an architect checking the news during a child’s soccer game has a very different mindset than when using their weather app from a job site. As advertisers, recognizing the multiple layers that make up our targets’ lives can unlock hidden value in our campaigns.  

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Kirk Banasik   |    December 17, 2018 at 11:25 AM

Work & Play, Blended: Evolving Strategies for Media Placement

 

In today's over saturated media world, it’s becoming more difficult for companies to reach key stakeholders with their branding and product messaging. Trying to find impactful yet cost efficient media impressions that create measurable results is the Holy Grail.

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Kirk Banasik   |    October 23, 2018 at 10:15 AM

Pipitone Group Bolsters Building Products and Account Planning

Always evolving, ever learning, constantly growing by doing great work with great people.

Those words have been especially true of our integrated team. That’s why I’m excited to share news of two new teammates who will deliver fresh insights, 25+ years of experience, unsurpassed strategic skills and unmatched expertise to our business.

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Scott Pipitone   |    September 7, 2018 at 2:49 PM

ABM in B2B: Zeroing in on Results

In this day and age, it’s no longer suggested to market smarter – it’s demanded. Knowing your audience like the back of your hand and targeting them with a perfectly tailored message at the right time is a requirement. Account-based marketing (ABM), also known as key-account targeting, is a clear example of the values of modern marketing, and it stands to reason that this technique can be a game-changer for B2B marketers, big and small.

Although it’s not an entirely new concept, it has become much more prevalent in recent years as organizations attempt to foster growth and awareness for high-value accounts. But what exactly is ABM?

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Leah Moore   |    August 30, 2018 at 10:00 AM

Making the Most of Spec Sites for Building Products Manufacturers

The power of online information gathering fundamentally has changed how purchasing decisions are made. Architects—just like everyone else these days—tend to turn to online sources first to research and collect product data when working on projects.

In a recent proprietary study conducted by Dodge Data & Analytics, 83 percent of the architects surveyed said they turn to architectural building product manufacturers’ websites first when looking for product information. After that, they turn to other online sources like Sweets (50 percent), ARCAT (47 percent) ARCOM/Avitru/Masterspec (30 percent), SpecLink (21 percent) and others.

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Kim Tarquinio   |    July 25, 2018 at 10:00 AM
Is your return on marketing investment small potatoes?

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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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