Mentality
An inside look to how we think, how we work and who we are.

Pipitone Group Evolving in 2017

Always evolving, ever learning, constantly growing by doing great work with great people.

More than just a mission statement, that message is the foundation that Pipitone Group (PG) operates on each day. With that mantra not only mounted on the walls of the agency, PG recently put its ethos into practice by enhancing its interactive capabilities with two staff additions to its marketing technologies team and five new hires in total across three departments.

Continue Reading...
PG News Team   |    August 15, 2017 at 10:05 AM

A Recipe for Merging Brands

The art and science of blending the right brand ingredients of a company merger and effectively serving up that new distinctive flavor is more complex than your everyday branding initiative.

Decisions surrounding the new, combined brand are wrought with legacy, politics and emotion. When organizations do not prioritize or consider their brand strategy and message early on, they can undermine and sabotage the success of the entire effort altogether.

Continue Reading...
Jeff Piatt   |    July 21, 2017 at 8:39 AM

Pipitone Group Clients Take Home Three Healthcare Advertising Awards

At Pipitone Group (PG), we pride ourselves on doing great work with great people.

And few causes are as noteworthy as promoting the life-saving work being done by our clients in the healthcare community every day. It’s for that reason why we’re so proud to announce our clients as the winners of three Healthcare Advertising Awards, the oldest, largest and most well-known awards in the healthcare industry.

Continue Reading...
PG News Team   |    June 29, 2017 at 1:45 PM

A Mentality on Inbound Marketing

In today’s digital age, potential customers are more informed than ever. In fact, prospects have made 60 percent of their buying decision before even talking to a sales representative.

This means that more often than not, potential prospects have already made up their mind about how your product meets their specific needs before they even connect with a member of your team.

Continue Reading...
Leah Moore   |    June 20, 2017 at 9:58 AM

High Five! Pipitone Group Clients Honored with Five Architectural Record Advertising Excellence Awards

Pipitone Group's (PG) Architectural Building Products Team recently attended the 2017 American Institute of Architects (AIA) Convention.

Along with supporting our clients, we were afforded the opportunity to asses the architectural building products landscape and learn best practices from industry leaders. A special perk was sharing in our clients' experience as they were recognized for their advertising efforts at the Architectural Record Advertising Excellence Awards Breakfast.

Continue Reading...
PG News Team   |    May 25, 2017 at 12:00 PM

Mapping the Journey

Developing a marketing strategy geared toward architects is a complex process.

In the past, building product manufacturers would simply rely on feedback from their sales teams, or use networking opportunities like lunch and learn events to earn face time and get inside an architect’s head regarding the specification process.

Continue Reading...
Kim Tarquinio, Pipitone Group   |    April 26, 2017 at 9:00 AM
Is your return on marketing investment small potatoes?

Subscribe to Email Updates

Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

Twitter Facebook LinkedIn