Mentality
An inside look to how we think, how we work and who we are.

Scratching That Niche: Why Agency Specialization Matters

Sometimes it feels like you can throw a rock in any direction and hit an integrated marketing agency.

But what separates them? All marketing firms serve various types of customers with a similar arsenal of tactics, from white papers to websites and everything in between. However, finding an agency that specializes in a particular industry — in our case, architectural building products (ABP) — provides customers with a distinct competitive advantage.

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Scott Pipitone   |    October 12, 2017 at 9:12 AM

Pipitone Group Clients Rack Up the Accolades with Three New Awards

From building websites to creating innovative design and everything in between, Pipitone Group (PG) equips its clients with a wide variety of marketing services.

That type of versatility was on display in September when three of our clients were honored with awards. Vitro Architectural Glass (formerly PPG Glass) struck gold with a Hanley Wood Brand Builder Award, a competition honoring marketing campaigns in the architectural building products industry. Additionally, two clients — Aires and OWI — earned national recognition in web development by winning 2017 Web Awards.

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PG News Team   |    October 5, 2017 at 11:40 AM

Pipitone Group Evolving in 2017

Always evolving, ever learning, constantly growing by doing great work with great people.

More than just a mission statement, that message is the foundation that Pipitone Group (PG) operates on each day. With that mantra not only mounted on the walls of the agency, PG recently put its ethos into practice by enhancing its interactive capabilities with two staff additions to its marketing technologies team and five new hires in total across three departments.

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PG News Team   |    August 15, 2017 at 10:05 AM

A Recipe for Merging Brands

The art and science of blending the right brand ingredients of a company merger and effectively serving up that new distinctive flavor is more complex than your everyday branding initiative.

Decisions surrounding the new, combined brand are wrought with legacy, politics and emotion. When organizations do not prioritize or consider their brand strategy and message early on, they can undermine and sabotage the success of the entire effort altogether.

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Jeff Piatt   |    July 21, 2017 at 8:39 AM

Pipitone Group Clients Take Home Three Healthcare Advertising Awards

At Pipitone Group (PG), we pride ourselves on doing great work with great people.

And few causes are as noteworthy as promoting the life-saving work being done by our clients in the healthcare community every day. It’s for that reason why we’re so proud to announce our clients as the winners of three Healthcare Advertising Awards, the oldest, largest and most well-known awards in the healthcare industry.

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PG News Team   |    June 29, 2017 at 1:45 PM

A Mentality on Inbound Marketing

In today’s digital age, potential customers are more informed than ever. In fact, prospects have made 60 percent of their buying decision before even talking to a sales representative.

This means that more often than not, potential prospects have already made up their mind about how your product meets their specific needs before they even connect with a member of your team.

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Leah Moore   |    June 20, 2017 at 9:58 AM
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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
[email protected]

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