Mentality
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Making the Most of Spec Sites for Building Products Manufacturers

The power of online information gathering fundamentally has changed how purchasing decisions are made. Architects—just like everyone else these days—tend to turn to online sources first to research and collect product data when working on projects.

In a recent proprietary study conducted by Dodge Data & Analytics, 83 percent of the architects surveyed said they turn to architectural building product manufacturers’ websites first when looking for product information. After that, they turn to other online sources like Sweets (50 percent), ARCAT (47 percent) ARCOM/Avitru/Masterspec (30 percent), SpecLink (21 percent) and others.

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Kim Tarquinio   |    July 25, 2018 at 10:00 AM

Five PR Pointers: From Planning and Pitching to Placements

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Public relations is key to a strong integrated marketing and communications strategy. However, the question that most executives tend to ask is, is PR really necessary? The short answer is that you can certainly operate a business with little or no PR, but doing so greatly limits your traction in key industries and markets. Businesses that incorporate PR tactics into their marketing communication strategies are not only more likely to grab the attention of customers and prospects, but also to garner the results that drive long-term success.

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Shannon Severino   |    July 10, 2018 at 8:53 AM

Pipitone Group Clients Earn Nine Architectural Record Advertising Excellence Awards

As the adage goes, breakfast is the most important meal of the day.

That proved especially true at the annual Architectural Record Advertising Excellence Awards Breakfast where Pipitone Group (Pipitone) clients racked up a total of nine awards across print, digital and social media categories.

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Kim Tarquinio   |    July 2, 2018 at 1:15 PM

Pipitone Group Welcomes Great People

Always evolving, ever learning, constantly growing by doing great work with great people.

Pipitone Group’s ethos rings true in 2018 as it welcomes six great people to contribute to the great work done at the agency on Observatory Hill in Pittsburgh, PA. Pipitone is pleased to announce the additions of Ayla Apitsch, Caitie Fink, Cansu Ozen, Evan Sakowicz, Michael McCauley and Brett Westbeld to its team of integrated marketing professionals.

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PG News Team   |    April 30, 2018 at 12:00 PM

Extra Credit: The Hidden Value of Continuing Education Courses for Building Product Manufacturers

Every building product manufacturer has technical experts within their organization who provide value to the business in a multitude of ways. Often, their primary responsibility is advising customers and specifiers on product selection and design best practices. But their technical expertise also can provide tremendous value for the marketing team.

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Kim Tarquinio   |    April 2, 2018 at 1:39 PM

Why the Math Shouldn’t Drive Marketers Nuts

It is a capital mistake to theorize before one has data.Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts. – Arthur Conan Doyle

If you’re a marketer, there’s a good chance you didn’t get into this business for the math. But the reality today is that we’re living in the era of big data. Measuring the results of your marketing efforts is more important than ever.

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Arnie Begler, Pipitone Group   |    February 6, 2018 at 10:14 AM
Is your return on marketing investment small potatoes?

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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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