Mentality
An inside look to how we think, how we work and who we are.

Extra Credit: The Hidden Value of Continuing Education Courses for Building Product Manufacturers

Every building product manufacturer has technical experts within their organization who provide value to the business in a multitude of ways. Often, their primary responsibility is advising customers and specifiers on product selection and design best practices. But their technical expertise also can provide tremendous value for the marketing team.

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Kim Tarquinio   |    April 2, 2018 at 1:39 PM

Why the Math Shouldn’t Drive Marketers Nuts

It is a capital mistake to theorize before one has data.Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts. – Arthur Conan Doyle

If you’re a marketer, there’s a good chance you didn’t get into this business for the math. But the reality today is that we’re living in the era of big data. Measuring the results of your marketing efforts is more important than ever.

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Arnie Begler, Pipitone Group   |    February 6, 2018 at 10:14 AM

Building “Integreat” Websites is a Game-Changer

At the core of any campaign lives a marketing website, a vehicle to which all campaign extensions point back. It’s a website that not only informs visitors as to who you are and what you do, but also conveys your unique selling points, enabling potential customers to take the next step and start seeing results.

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Bryan Froud   |    December 20, 2017 at 11:22 AM

Pipitone Group Client Recognition Goes Global with Seven MarCom Awards

It is always rewarding for us to see our clients recognized for their work. But when they’re honored on an international level, it’s all the more satisfying.

That type of global recognition was on display this November, as five of our clients were bestowed with MarCom Awards, one of the largest and most respected creative competitions in the world where over 6,500 entries were submitted from 19 countries this year.

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PG News Team   |    December 1, 2017 at 10:57 AM

Obervatory Hill is Where Our Heart Is

For the last eight years, Pipitone Group (PG) has devoted an entire day to give back to its Observatory Hill community. 

This October was no different, as PG closed its doors to beautify Riverview Park and the surrounding area for the third year in a row, continuing our partnership with the Pittsburgh Parks Conservancy.

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PG News Team   |    October 26, 2017 at 5:25 PM

Scratching That Niche: Why Agency Specialization Matters

Sometimes it feels like you can throw a rock in any direction and hit an integrated marketing agency.

But what separates them? All marketing firms serve various types of customers with a similar arsenal of tactics, from white papers to websites and everything in between. However, finding an agency that specializes in a particular industry — in our case, architectural building products (ABP) — provides customers with a distinct competitive advantage.

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Scott Pipitone   |    October 12, 2017 at 9:12 AM
Is your return on marketing investment small potatoes?

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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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