Mentality
An inside look to how we think, how we work and who we are.

Pipitone Group Welcomes Great People

Always evolving, ever learning, constantly growing by doing great work with great people.

Pipitone Group’s ethos rings true in 2018 as it welcomes six great people to contribute to the great work done at the agency on Observatory Hill in Pittsburgh, PA. Pipitone is pleased to announce the additions of Ayla Apitsch, Caitie Fink, Cansu Ozen, Evan Sakowicz, Michael McCauley and Brett Westbeld to its team of integrated marketing professionals.

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PG News Team   |    April 30, 2018 at 12:00 PM

Extra Credit: The Hidden Value of Continuing Education Courses for Building Product Manufacturers

Every building product manufacturer has technical experts within their organization who provide value to the business in a multitude of ways. Often, their primary responsibility is advising customers and specifiers on product selection and design best practices. But their technical expertise also can provide tremendous value for the marketing team.

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Kim Tarquinio   |    April 2, 2018 at 1:39 PM

Why the Math Shouldn’t Drive Marketers Nuts

It is a capital mistake to theorize before one has data.Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts. – Arthur Conan Doyle

If you’re a marketer, there’s a good chance you didn’t get into this business for the math. But the reality today is that we’re living in the era of big data. Measuring the results of your marketing efforts is more important than ever.

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Arnie Begler, Pipitone Group   |    February 6, 2018 at 10:14 AM

Building “Integreat” Websites is a Game-Changer

At the core of any campaign lives a marketing website, a vehicle to which all campaign extensions point back. It’s a website that not only informs visitors as to who you are and what you do, but also conveys your unique selling points, enabling potential customers to take the next step and start seeing results.

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Bryan Froud   |    December 20, 2017 at 11:22 AM

Pipitone Group Client Recognition Goes Global with Seven MarCom Awards

It is always rewarding for us to see our clients recognized for their work. But when they’re honored on an international level, it’s all the more satisfying.

That type of global recognition was on display this November, as five of our clients were bestowed with MarCom Awards, one of the largest and most respected creative competitions in the world where over 6,500 entries were submitted from 19 countries this year.

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PG News Team   |    December 1, 2017 at 10:57 AM

Obervatory Hill is Where Our Heart Is

For the last eight years, Pipitone Group (PG) has devoted an entire day to give back to its Observatory Hill community. 

This October was no different, as PG closed its doors to beautify Riverview Park and the surrounding area for the third year in a row, continuing our partnership with the Pittsburgh Parks Conservancy.

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PG News Team   |    October 26, 2017 at 5:25 PM
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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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