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Mentality
An inside look to how we think, how we work and who we are.

Five Marketing Research Methods to Help Keep Your Pulse on Your Customer

It has been a crazy year to say the least and, in the words of the infamous Grateful Dead, “What a long strange trip it’s been”. In an effort to keep a pulse on the ever-changing world around us, it’s important to check your consumer/customer insights. Are they still relevant? Many are, but some may have taken a left turn somewhere along the way. There are many ways to gather and confirm insights.

Nancy Banasik   |    August 26, 2020 at 11:00 PM

Because Maybe Your Assumptions Are Wrong

Sometimes it’s easy to discount the need to do research for a client assignment. Often, both client and agency teams feel they have a good understanding of the product benefits. Or, the creative team may cringe at the thought of their ideas being tested. But ask the question … are you sure you truly understand the customer’s perception or what may best resonate?

Nancy Banasik   |    August 17, 2020 at 9:33 AM

Pipitone Group Clients Earn Seven Architectural Record Advertising Excellence Awards

At Pipitone Group (Pipitone), it has become tradition for us to accompany a group of our building products clients to the annual American Institute of Architects (AIA) Conference on Architecture where we celebrate their marketing efforts at the Architectural Record Advertising Excellence Awards Breakfast.

Arnie Begler, Pipitone Group   |    May 28, 2020 at 11:22 AM

Connecting in a Crisis - How Marketers are Responding to the COVID-19 Challenge

COVID-19 has challenged marketers to find new ways to connect with their audiences and create meaningful interactions. Over the past few weeks, Pipitone Group and our clients have been hard at work solving problems and answering critical, urgent marketing questions, such as:

Ben Korman   |    May 4, 2020 at 3:08 PM

Marketing in an Ever-Evolving Digital Era

Technology is changing the way we communicate. This has never been more evident than the times we live in right now, where people across the world are forced to work and correspond remotely in order to conduct “business as usual.”

Scott Pipitone   |    April 14, 2020 at 12:07 PM
Is your return on marketing investment small potatoes?

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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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