In the dynamic world of public relations, understanding the nuances of earned media is more crucial than ever. Unlike paid or owned media, earned media stands out as the gold standard of credibility and authenticity in brand promotion. It refers to the publicity a brand receives through efforts not directly paid for or controlled by the brand itself. This could range from a journalist's favorable article in a leading publication to glowing customer reviews shared across social media platforms.
Core values are the heart and soul of any great organization, supporting a company's vision and shapingits culture.They help employees better understand what a company holds sacred and how to align with its stated mission and vision. Core valuesserve as a guide for behavioral norms while giving employees a shared sense of commitment and purpose.
In the competitive landscape of the building products industry, it's paramount to stand out. Manufacturers today are not only tasked with producing high-quality products but also with demonstrating a firm commitment to sustainability. Fortunately, this is the sweet spot where Pipitone's deep industry knowledge and innovative marketing strategies truly shine, guiding clients to use sustainability as a powerful differentiator.
Lately, there's been a shift in the conversation around energy. Remember when we used to talk about a "changing climate"? It was all a bit vague, right? Now, we call it "climate change," hitting home the urgency of the situation. There's no denying it - climate change is real, and cutting emissions is crucial. But the solution is much more nuanced and complex than that.
This year's PRSA Pittsburgh Renaissance Awards, held Jan. 25 at the Fairmont Pittsburgh, celebrated the power of storytelling and innovation. It was an evening where remarkable work was recognized, and we couldn't be prouder of the honors that our clients and teams received. Eat'n Park's corporate history, "The Story Behind the Smile", Kingspan Insulated Panels' 2022 Sustainability Report, and our very own "Day in the Life" drone video were shining stars of the evening. Our motto at Pipitone is expect GREAT, and each of these projects lived up to that promise.