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Mentality
An inside look to how we think, how we work and who we are.

Arnie Begler

Recent Posts

Demand Generation through Marketing Automation

We work in an era where marketing is increasingly accountable, not just for outputs — brochures, websites, advertising, trade show booths and direct mailers — or even outgrowths — website visitors, followers and likes — but for outcomes. Results with a Return on Marketing Investment -  ROMI. 

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Arnie Begler   |    July 9, 2013 at 9:42 AM

I now pronounce you client and agency… Now What?

There’s an old phrase used to describe the first few weeks or months of marital bliss immediately following the wedding – the Honeymoon Phase. It’s a time in the relationship where both parties are on their best behavior and where any idiosyncrasies or “issues” are swept under the rug. It’s a pleasant time, but one that doesn’t last very long.

Clients and agencies experience this time too. And, while the Honeymoon Phase in an agency/client relationship doesn’t necessarily mean champagne, roses and exotic trips (maybe for some agencies), it does involve learning what clients want, and maybe even more importantly, what they need.

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Arnie Begler   |    October 21, 2010 at 10:55 PM
Is your return on marketing investment small potatoes?

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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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