On June 8, I’ll be presenting virtually at the annual AIA Conference on Architecture’s “Smarter Together Series”. My presentation, “Converting Brand Equity into Sales Opportunity”, focuses on using integrated marketing to maintain share of voice, nurture relationships, measure as you go, and gain more conversions. But before I speak that day, I’d like to give you a little sneak peek into my insights.
At Pipitone Group (Pipitone), it has become tradition for us to accompany a group of our building products clients to the annual American Institute of Architects (AIA) Conference on Architecture where we celebrate their marketing efforts at the Architectural Record Advertising Excellence Awards Breakfast.
It is a capital mistake to theorize before one has data.Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts. – Arthur Conan Doyle
If you’re a marketer, there’s a good chance you didn’t get into this business for the math. But the reality today is that we’re living in the era of big data. Measuring the results of your marketing efforts is more important than ever.
The merits of trade show effectiveness within the architectural building products arena — and trade shows in general — are a hot-button issue in today’s marketing culture.
Over the course of my 30 years of strategic planning experience in the architectural building products space, I have worked on a wide range of integrated marketing campaigns. Over that time, most of them have been memorable, but did they move the business forward?
June 1, 2021 at 3:38 PM
