Mentality
An inside look to how we think, how we work and who we are.

Jeff Piatt

Recent Posts

A Recipe for Merging Brands

The art and science of blending the right brand ingredients of a company merger and effectively serving up that new distinctive flavor is more complex than your everyday branding initiative.

Decisions surrounding the new, combined brand are wrought with legacy, politics and emotion. When organizations do not prioritize or consider their brand strategy and message early on, they can undermine and sabotage the success of the entire effort altogether.

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Jeff Piatt   |    July 21, 2017 at 8:39 AM

The Job of Creative Director: Dispelling the Don Draper Myth

Adman Don Draper as portrayed by Jon Hamm on AMC's "Mad Men."
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Jeff Piatt   |    February 12, 2014 at 12:21 PM
Is your return on marketing investment small potatoes?

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