Mentality
An inside look to how we think, how we work and who we are.

Kim Tarquinio

Recent Posts

Making the Most of Spec Sites for Building Products Manufacturers

The power of online information gathering fundamentally has changed how purchasing decisions are made. Architects—just like everyone else these days—tend to turn to online sources first to research and collect product data when working on projects.

In a recent proprietary study conducted by Dodge Data & Analytics, 83 percent of the architects surveyed said they turn to architectural building product manufacturers’ websites first when looking for product information. After that, they turn to other online sources like Sweets (50 percent), ARCAT (47 percent) ARCOM/Avitru/Masterspec (30 percent), SpecLink (21 percent) and others.

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Kim Tarquinio   |    July 25, 2018 at 10:00 AM

Pipitone Group Clients Earn Nine Architectural Record Advertising Excellence Awards

As the adage goes, breakfast is the most important meal of the day.

That proved especially true at the annual Architectural Record Advertising Excellence Awards Breakfast where Pipitone Group (Pipitone) clients racked up a total of nine awards across print, digital and social media categories.

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Kim Tarquinio   |    July 2, 2018 at 1:15 PM

Extra Credit: The Hidden Value of Continuing Education Courses for Building Product Manufacturers

Every building product manufacturer has technical experts within their organization who provide value to the business in a multitude of ways. Often, their primary responsibility is advising customers and specifiers on product selection and design best practices. But their technical expertise also can provide tremendous value for the marketing team.

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Kim Tarquinio   |    April 2, 2018 at 1:39 PM

‘Tis the Season..For Strategic Marketing Planning

I’m not sure how it happened, but all of a sudden the holiday season is upon us. I swear we were just celebrating Halloween last week. I’ve barely tucked my kids’ costumes away —and there’s still some Halloween loot left to enjoy, but all of a sudden carols are on the radio and decorations are up at the  mall.  So while I have no idea where November went, December is upon us and that means two things:

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Kim Tarquinio   |    December 10, 2013 at 6:51 PM
Is your return on marketing investment small potatoes?

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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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