An inside look to how we think, how we work and who we are.

Kim Tarquinio

Recent Posts

Extra Credit: The Hidden Value of Continuing Education Courses for Building Product Manufacturers

Every building product manufacturer has technical experts within their organization who provide value to the business in a multitude of ways. Often, their primary responsibility is advising customers and specifiers on product selection and design best practices. But their technical expertise also can provide tremendous value for the marketing team.

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Kim Tarquinio   |    April 2, 2018 at 1:39 PM

‘Tis the Season..For Strategic Marketing Planning

I’m not sure how it happened, but all of a sudden the holiday season is upon us. I swear we were just celebrating Halloween last week. I’ve barely tucked my kids’ costumes away —and there’s still some Halloween loot left to enjoy, but all of a sudden carols are on the radio and decorations are up at the  mall.  So while I have no idea where November went, December is upon us and that means two things:

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Kim Tarquinio   |    December 10, 2013 at 6:51 PM
Is your return on marketing investment small potatoes?

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Pittsburgh, PA 15214-1735


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