Is Your Spec Follow-Through Compliant with the Marketing Funnel?

Once someone specs your product, what happens next?

Kirk Banasik   |    May 23, 2019 at 1:30 PM

Check Your Insights: Are You Optimizing the Building Product Value Chain?

Getting a spec is one thing; keeping it is another.

Are you losing specs at some point in the value chain that you should be keeping and closing? That probably means there are issues in how your brand’s message is being communicated to different value chain members. Having insight into how to customize your key messages to satisfy each stakeholder’s wants and needs in each part of the value chain will not only help you get more specs, but also keep them.

Kirk Banasik   |    May 16, 2019 at 1:05 PM

Four Home Product Trends and How Manufacturers Are Using Them to Grow

Ten years ago in March 2009, the markets were at an all-time low – the S&P 500 hit a low of 676.53 points. Ten years ago, housing starts were dismal, home prices were tumbling, major financial institutions were crumbling and the world as we knew it was changing before our eyes. Today, as I write this, the S&P 500 is 2,822.48. 

Kirk Banasik   |    March 28, 2019 at 10:22 AM

Six Steps to Capturing More Specs (or Sales)

In our last blog post, we discussed why creative dynamic sequencing is more cost-effective in bringing audiences closer to the top of the marketing funnel—awareness and consideration—by reaching them when they’re engaging with both work related and non-work related media. As we discussed, an architect checking the news during a child’s soccer game has a very different mindset than when using their weather app from a job site. As advertisers, recognizing the multiple layers that make up our targets’ lives can unlock hidden value in our campaigns.  

Kirk Banasik   |    December 17, 2018 at 11:25 AM

Work & Play, Blended: Evolving Strategies for Media Placement

In today's over saturated media world, it’s becoming more difficult for companies to reach key stakeholders with their branding and product messaging. Trying to find impactful yet cost efficient media impressions that create measurable results is the Holy Grail.

Kirk Banasik   |    October 23, 2018 at 10:15 AM