Lencore Announces Pipitone Group as Marketing Partner

Listen up! Sound masking leader and mass notification manufacturer Lencore has tapped Pipitone Group as their marketing partner.

Kirk Banasik   |    July 23, 2019 at 1:58 PM

Three AIA Observations: A Marketing Perspective

Earlier this month while at AIA 2019, a few things stood out that you might consider in planning for 2020:

Kirk Banasik   |    July 8, 2019 at 11:30 AM

Does Your Prospect Qualification System Pass Inspection?

All leads are not created equal.

Kirk Banasik   |    May 30, 2019 at 1:15 PM

Is Your Spec Follow-Through Compliant with the Marketing Funnel?

Once someone specs your product, what happens next?

Kirk Banasik   |    May 23, 2019 at 1:30 PM

Check Your Insights: Are You Optimizing the Building Product Value Chain?

Getting a spec is one thing; keeping it is another.

Are you losing specs at some point in the value chain that you should be keeping and closing? That probably means there are issues in how your brand’s message is being communicated to different value chain members. Having insight into how to customize your key messages to satisfy each stakeholder’s wants and needs in each part of the value chain will not only help you get more specs, but also keep them.

Kirk Banasik   |    May 16, 2019 at 1:05 PM

Four Home Product Trends and How Manufacturers Are Using Them to Grow

Ten years ago in March 2009, the markets were at an all-time low – the S&P 500 hit a low of 676.53 points. Ten years ago, housing starts were dismal, home prices were tumbling, major financial institutions were crumbling and the world as we knew it was changing before our eyes. Today, as I write this, the S&P 500 is 2,822.48. 

Kirk Banasik   |    March 28, 2019 at 10:22 AM