Six Steps to Capturing More Specs (or Sales)

 

In our last blog post, we discussed why creative dynamic sequencing is more cost-effective in bringing audiences closer to the top of the marketing funnel—awareness and consideration—by reaching them when they’re engaging with both work related and non-work related media. As we discussed, an architect checking the news during a child’s soccer game has a very different mindset than when using their weather app from a job site. As advertisers, recognizing the multiple layers that make up our targets’ lives can unlock hidden value in our campaigns.  

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Work & Play, Blended: Evolving Strategies for Media Placement

 

In today's over saturated media world, it’s becoming more difficult for companies to reach key stakeholders with their branding and product messaging. Trying to find impactful yet cost efficient media impressions that create measurable results is the Holy Grail.

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