ABM in B2B: Zeroing in on Results

In this day and age, it’s no longer suggested to market smarter – it’s demanded. Knowing your audience like the back of your hand and targeting them with a perfectly tailored message at the right time is a requirement. Account-based marketing (ABM), also known as key-account targeting, is a clear example of the values of modern marketing, and it stands to reason that this technique can be a game-changer for B2B marketers, big and small.

Although it’s not an entirely new concept, it has become much more prevalent in recent years as organizations attempt to foster growth and awareness for high-value accounts. But what exactly is ABM?

Leah Moore   |    August 30, 2018 at 10:00 AM

A Mentality on Inbound Marketing

In today’s digital age, potential customers are more informed than ever. In fact, prospects have made 60 percent of their buying decision before even talking to a sales representative.

This means that more often than not, potential prospects have already made up their mind about how your product meets their specific needs before they even connect with a member of your team.

Leah Moore   |    June 20, 2017 at 9:58 AM

Pipitone Group Earns Recognition as a HubSpot Gold Partner Agency!

Pipitone Group (PG) is excited to announce that it has been named a HubSpot Gold Certified Agency Partner for its outstanding use of the platform and its automated inbound marketing tools.

Leah Moore   |    May 10, 2016 at 4:14 PM

The Art (and Science) of the Perfect Email

Much like a five-star hotel has the most comfortable rooms and a great spa, a five-star email has a special mix of the right content, killer layout and spot-on strategy.

Leah Moore   |    January 21, 2015 at 5:12 PM

Pipitone Group Aces HubSpot Certifications

Leah Moore   |    June 9, 2014 at 9:26 AM

PRSA Pittsburgh Honors Pipitone Group at the 2010 Renaissance Awards

Leah Moore   |    January 28, 2010 at 10:54 PM