This year's PRSA Pittsburgh Renaissance Awards, held Jan. 25 at the Fairmont Pittsburgh, celebrated the power of storytelling and innovation. It was an evening where remarkable work was recognized, and we couldn't be prouder of the honors that our clients and teams received. Eat'n Park's corporate history, "The Story Behind the Smile", Kingspan Insulated Panels' 2022 Sustainability Report, and our very own "Day in the Life" drone video were shining stars of the evening. Our motto at Pipitone is expect GREAT, and each of these projects lived up to that promise.
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Third in a Three-Part Series
Clients often ask: What’s the difference between an issue and a crisis? A crisis has greater potential for harm – to others and to the reputation of the company – and a greater sense of urgency than an issue, often the result of media involvement. As a channel to your audience, media amplify your messages, and that changes interest, timing, demands and expectations.
Second in a Three-Part Series
Everyone would agree that the best way to manage a crisis is not to have one. But a crisis could hit any business or organization at any time. The “it won’t happen to me” belief is flawed, so a crisis communication plan is essential.
Tylenol and effective crisis management are synonymous. Between September 29 and October 1, 1982, seven people died after taking Tylenol that later was found to be laced with cyanide. The gravity of the crisis could have put the drug maker out of business. Instead, the company’s management of the situation resulted in successful business resumption, heightened respect and is regarded as the paragon of crisis management.
Fifteen months into the pandemic, and I’m facing my first crisis. On June 2, Pipitone Group will shift away from work-from-home status and back to work-from-work status. That’s not the crisis.