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An inside look to how we think, how we work and who we are.

Paul O'Rourke

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Word on the street is…

Chances are you’ve heard that phrase about a thousand times. No matter what industry you’re in or who your customer’s are—consumers, other businesses, employees who need to “buy in” to what you’re selling—if you’re trying to increase awareness, educate, gain acceptance or influence/change opinions and, ultimately, behavior, credibility is the key.

“Street Cred’”

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Paul O'Rourke   |    July 20, 2010 at 10:52 PM
Is your return on marketing investment small potatoes?

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Pittsburgh, PA 15214-1735


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