Mentality
An inside look to how we think, how we work and who we are.

Scott Henry

Recent Posts

A Pretty Big Dill for the Agency on Observatory Hill

Pipitone Group (PG) found itself in a bit of a pickle this week and many weeks prior, as it helped its client, Kraft Heinz, launch its first new pickle flavors in more than half a century. A fully integrated effort showcased all of the PG's varieties including graphic design, media relations, digital marketing and marketing technologies. 

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Scott Henry   |    July 15, 2016 at 10:48 PM

How We Built a Study that Held Water

A longtime Pipitone Group (PG) client, Axiall Water Treatment Products produces calcium hypochlorite—a solid form of chlorine—used for a wide range of water treatment applications, including commercial swimming pools, under the Accu-Tab® chlorination system brand.

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Scott Henry   |    July 6, 2016 at 4:00 PM

Pipitone Group Exceeds $1,000 Fundraising Goal in Highmark Walk


Proceeds benefit PG client Presbyterian SeniorCare

A small but mighty collection of Pipitone Group staffers and their families braved threatening skies and chilly temps to participate in the 5K Highmark Walk for a Healthy Community on Saturday, May 17.  All proceeds from PG’s fundraising efforts went to benefit the recreation fund at Presbyterian SeniorCare, one of PG’s B2C accounts.

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Scott Henry   |    May 19, 2014 at 10:18 AM

Media Relations Strategy: Tell Your Customers a Story

Don Hewitt, the revered news man and creator of “60 Minutes”, managed some of the best and brightest journalistic minds of our time. Some might say he managed some pretty massive egos, too, with the likes Mike Wallace, Harry Reasoner and Ed Bradley. Despite the tremendous talent that reported to him, however, his simple direction remained constant for more than 40 years: “Tell me a story.” In fact, his book is aptly titled, “Tell Me a Story: Fifty Years and 60 Minutes in Television.” Few could argue that the reason “60 Minutes” is now in its 45th year is because its correspondents stick to that simple four-word creed.

In practicing media relations for 15 years, I’m still fascinated by the elements of what makes a great news story. As a PR guy, however, I still find myself struggling to explain to clients that in order for their media relations strategy to work and for their product or service to become news, they need to go back to Mr. Hewitt’s advice, or for that matter, the words my four-year-old daughter says every night when I’m tucking her in – “Tell me a story.”

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Scott Henry   |    March 6, 2013 at 10:00 PM
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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
[email protected]

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