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Mentality
An inside look to how we think, how we work and who we are.

Scott Pipitone

Recent Posts

A Warm Welcome Back for Conferences, Expos and Hugs

After two and a half days at the BOMA (Building Operator and Managers Association) International Conference & Expo in the Boston Convention Center, the return to Pittsburgh created an opportunity to reflect on what changed and what stayed the same during this pandemic.

Scott Pipitone   |    October 14, 2021 at 9:02 AM

Pipitone Group Wins Big at the 2021 Renaissance Awards

Many things have changed over the past year, and our lives have changed with them.

We did away with the morning commute, working from home nearly all of the time. We swapped handshakes for hand sanitizer and social distancing. We celebrated the holiday season over video calls, joining from our separate homes as glowing screens brought us together.

Amid all these changes, Pipitone Group managed to start this year a lot like we started the last one – collaborating with our clients to create great work.

Scott Pipitone   |    February 22, 2021 at 9:17 AM

Essential Gratitude

The year 2020 is one for the history books. Among all of the new terminology created during the COVID-19 pandemic is the term ‘essential employee.’ Essential is defined as absolutely necessary, or extremely important. This holiday season, we are expressing ‘essential’ gratitude to team members at Presbyterian SeniorCare Network.

Scott Pipitone   |    December 18, 2020 at 10:41 AM

Marketing in an Ever-Evolving Digital Era

Technology is changing the way we communicate. This has never been more evident than the times we live in right now, where people across the world are forced to work and correspond remotely in order to conduct “business as usual.”

Scott Pipitone   |    April 14, 2020 at 12:07 PM

Scratching That Niche: Why Agency Specialization Matters

Sometimes it feels like you can throw a rock in any direction and hit an integrated marketing agency.

But what separates them? All marketing firms serve various types of customers with a similar arsenal of tactics, from white papers to websites and everything in between. However, finding an agency that specializes in a particular industry — in our case, architectural building products (ABP) — provides customers with a distinct competitive advantage.

Scott Pipitone   |    October 12, 2017 at 9:12 AM

What a Party! What a Ride It Has Been!

What a party!

The Speakeasy and Metallic Lounge were abounding with clients, partners, friends and fellow staff members.

Scott Pipitone   |    November 20, 2013 at 11:00 AM
Is your return on marketing investment small potatoes?

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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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