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An inside look to how we think, how we work and who we are.

Scott Pipitone

Recent Posts

Marketing in an Ever-Evolving Digital Era

Technology is changing the way we communicate. This has never been more evident than the times we live in right now, where people across the world are forced to work and correspond remotely in order to conduct “business as usual.”

Scott Pipitone   |    April 14, 2020 at 12:07 PM

Scratching That Niche: Why Agency Specialization Matters

Sometimes it feels like you can throw a rock in any direction and hit an integrated marketing agency.

But what separates them? All marketing firms serve various types of customers with a similar arsenal of tactics, from white papers to websites and everything in between. However, finding an agency that specializes in a particular industry — in our case, architectural building products (ABP) — provides customers with a distinct competitive advantage.

Scott Pipitone   |    October 12, 2017 at 9:12 AM

What a Party! What a Ride It Has Been!

What a party!

The Speakeasy and Metallic Lounge were abounding with clients, partners, friends and fellow staff members.

Scott Pipitone   |    November 20, 2013 at 11:00 AM

Marketing For Good - A Commitment to Community

 It’s an incredible honor to be named the first Small Business Community Hero by Direct Energy and Pittsburgh Magazine At Pipitone Group (PG), we’re celebrating our 20th Anniversary this year.  That occasion and this award has prompted me to think a lot about what we’ve accomplished in the past 20 years as well as what it means to be a good corporate citizen here in the Pittsburgh region. For me and the 32 talented people who work with me, it comes down to one simple phrase: Doing Great Work with Great People.

Scott Pipitone   |    June 20, 2013 at 10:02 AM

Evolution of an Integrated Marketing Agency

Charles Darwin wrote that “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” His theory posited that individual species would have to adapt in order to survive, and that natural selection—the so-called “survival of the fittest”—would weed out the species that failed to adapt to the changing environment.

Scott Pipitone   |    March 21, 2013 at 3:59 PM
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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735


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