Mentality
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Shannon Severino

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Five PR Pointers: From Planning and Pitching to Placements

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Public relations is key to a strong integrated marketing and communications strategy. However, the question that most executives tend to ask is, is PR really necessary? The short answer is that you can certainly operate a business with little or no PR, but doing so greatly limits your traction in key industries and markets. Businesses that incorporate PR tactics into their marketing communication strategies are not only more likely to grab the attention of customers and prospects, but also to garner the results that drive long-term success.

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Shannon Severino   |    July 10, 2018 at 8:53 AM
Is your return on marketing investment small potatoes?

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