the pipitone

Have You Seen My ROMI?

Posted by PG News Team on April 17, 2015 at 3:20 PM

Great turnout for a great event

We hosted an educational seminar “What’s the Measure of a Marketing Program?  Measuring Return on Marketing Investment through Marketing Automation,” yesterday in the Lexus Club at PNC Park. There was a great turn out, and everyone enjoyed themselves while learning more about return on marketing investment (ROMI).

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Topics: Demand Generation, aligning sales and marketing, align sales and marketing, sales and marketing alignment, marketing automation tools, hubspot, strategic marketing planning;, return on investment

A Striking Good Time

Posted by PG News Team on April 10, 2015 at 12:19 PM

Cake? Check.  Libations? Check. Three hours of non-stop bowling fun? Double check.  

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The Path to ROMI*

Posted by PG News Team on March 16, 2015 at 3:35 PM

Let us—and marketing automation—light the way.

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Build My Brand

Posted by PG News Team on March 13, 2015 at 2:58 PM

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Friends for Life (and Then Some)

Posted by PG News Team on March 12, 2015 at 11:29 AM

Best buds have been working side-by-side for 20+ years!

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Scott Pipitone Named to Three Rivers Workforce Investment Board

Posted by PG News Team on February 17, 2015 at 11:58 AM

At Pipitone Group, we believe in giving back. In fact, part of our culture is what we call Marketing for Good, embracing helping others and serving our community. That culture is, in large part, a result of the commitments and convictions of our leadership, particularly our President and CEO, Scott Pipitone. We are pleased to announce that Scott was recently named to the Three Rivers Workforce Investment Board (3RWIB), another way in which he will serve the Pittsburgh and Allegheny County communities.

“As a small business owner, the issue of workforce development in our region is very important to me,” said Scott. “To listen, learn and participate on the board from the small business vantage point, will help improve opportunities for all employers and workers. It’s an honor to be selected for the Three Rivers Workforce Investment Board.”

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Topics: marketing for good,

Do It All!

Posted by PG News Team on February 4, 2015 at 1:58 PM

When clients choose us, they’re choosing a partner that gives them marketing bench strength. And, it’s a deep bench of integrators that bring their talents, passions and skills to create marketing opportunities.

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Pipitone Group Wins Three PRSA Awards

Posted by PG News Team on January 30, 2015 at 4:53 PM

At Pipitone Group, we are committed to producing creative, high quality work for our customers. We are pleased to announce that, in partnership with three of our clients, we won three awards from the Public Relation Society of America’s (PRSA) Pittsburgh Chapter. PG team members and clients accepted the awards at a ceremony held at the Renaissance Pittsburgh Hotel, January 29. The awards were for the MSA Helmet Suspension Launch integrated campaign, Presbyterian SeniorCare’s “Senior Experience” campaign and the Highmark Foundation’s “No Time to Weight” event.

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A Vortex of Creativity

Posted by PG News Team on January 27, 2015 at 2:31 PM

At Pipitone Group, we have a very creative and talented team, and we love supporting creative endeavors both inside and outside the office. Gregg Horvat, Interactive Developer at Pipitone Group, has a very special endeavor to support. Gregg’s 15-year-old son, Jackson Horvat recently published his first novel. 

Jackson’s novel, The Vortex Entrance, is the first of a six-book series being published by Inknbeans Press. Now a high school student, Jackson wrote the majority of the first novel when he was in the seventh grade and has now written most of the second book in this young adult, fantasy/sci-fi series. 

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The Art (and Science) of the Perfect Email

Posted by PG News Team on January 21, 2015 at 5:12 PM

Much like a five-star hotel has the most comfortable rooms and a great spa, a five-star email has a special mix of the right content, killer layout and spot-on strategy.

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Topics: Email Marketing;

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