Arnie Begler

Don't let him fool you. While Arnie's process might appear based on having “good conversations” and “thinking out loud,” his true prowess—his “Arnacity,” as it’s been called—is making sure client strategies are on target and getting things done effectively and efficiently for Pipitone Group's client base. Arnie's keen discernment for detail and processes stems from his 30-year career in the industry, including a vice president of marketing technology position at Blattner Brunner, which in 1990 acquired his database marketing and research company, High Technology Associates, one of the first of its kind at the time.

Recent Posts

Close the Loop Between Marketing and Revenue

Posted by Arnie Begler on Jul 22, 2014 1:45:00 PM

"Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” wrote John Wanamaker, 1838 – 1922. After more than 30 years in the industry, and like Mr. Wanamaker before me, I’ve seen a lot of marketing strategies gone wrong and a lot of advertising dollars wasted. Today, we have the technology we need to “close the loop” between marketing and revenue, but few are actually taking advantage of it.

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Topics: align sales and marketing, Generate Demand, business to business lead generation, hubspot, advertising agency, integrated marketing agency

Integrating Inbound!

Posted by Arnie Begler on May 23, 2013 7:33:00 AM

As an integrated advertising agency, our goal is to help clients achieve business success by providing strategic integrated communications solutions. I sometimes refer to our integrated solutions as marketing soup. Because all client’s have specific business goals, market segments and audiences within those segments, each recipe is different: 2 cups of media, ¼ oz of inbound, a dash of direct sprinkled with social for one,  while 2 lbs of inbound mixed with 1 cup of print, with 1 tablespoon of SEO to season works for another. Experience tells us that while all ingredients are critical to the recipe, the best results come when properly integrated.

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Demand to Close is kind of amazing TRY IT NOW