What’s the most important page on your website? If you answered, the homepage, you’re incorrect (kind of). While a homepage is important to tell the general story of who you are, what you do and why it matters to them, your landing pages are the places where you convert prospects into leads.

Landing pages should be optimized through A/B testing, include social share buttons and be followed by a thank-you page and/or email to your new lead. Following landing page best practices can make all the difference for your marketing, helping you convert more prospects to leads and leads to customers.

Read More