Courtney Bannon

Recent Posts

Content Marketing: Quality & Quantity Matter

Posted by Courtney Bannon on Aug 14, 2013 9:47:00 AM

The team at Hubspot is doing it right.  No question.  A B2B company that is generating more than 60,000 leads and a million visitors just through their website every month certainly knows some things about content marketing.   HubSpot’s Senior Vice President of Sales and Services, Mark Roberge, sat down with Forbes Magazine and shared 11 of their secrets.

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Topics: Email Marketing;, Demand Generation, Digital Marketing, business to business lead generation, content marketing

Keep it clean –DATABASE HYGIENE

Posted by Courtney Bannon on May 23, 2013 8:34:00 AM

Part of a successful email campaign is having up-to-date contact information in your marketing database. If you’re managing all your data in a CRM system,  going in there regularly to freshen up your data is a good idea.   More than one third of your marketing database can be outdated in just over a year.  So, try avoiding that high bounce back rate!

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Topics: Demand Generation

 
Demand to Close is kind of amazing TRY IT NOW