Erin Payer

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What Now: The End of SEO Keyword Data

Posted by Erin Payer on Sep 26, 2013 10:40:00 AM

The relationship between B2B marketers and keyword strategies has never been without complication. Shifting concentrations away from promotional, “marketing message”-laden collateral to helpful, end-audience centric content has been a struggle. Yet, progress has been made and investments in inbound strategies have increased. For most, the challenge is no longer buying into the concept that contextual content is king, but prioritizing and executing the kind of content that satisfies various business needs.

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Topics: SEO; digital marketing

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