Leah Moore

As Pipitone Group’s Director of Digital Marketing, Leah knows you can’t find the forest without looking for the trees. Her day-to-day goal is helping clients leave a digital footprint, and she is a master at developing strategic and measurable digital marketing plans and executing them using a wide array of tools and best practices. Leah is passionate about tracking how marketing performs and thinking about how iterative improvements can turn any client’s everyday marketing efforts into amazing lead generation and nurturing tools.

Recent Posts

Analytics—Every Marketer’s BFF

Posted by Leah Moore on May 7, 2015 11:56:20 AM

Marketing analytics—the practice of measuring, managing and analyzing marketing performance—unleashes a world of marketing potential for marketers. Utilizing marketing analytics is a sure-fire way to unlock the return on investment (ROI) of your marketing efforts.

Understanding marketing analytics allows marketers to be more successful at their jobs. Learning what the metrics associated with various marketing channels really mean allows them to interpret the data and improve the performance of landing pages, blogs, social media, emails and more.  

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Topics: return on investment

A Picture’s Worth a Thousand (Leads)

Posted by Leah Moore on Dec 1, 2014 3:37:01 PM

Social media marketing is rapidly evolving. It used to be that having some presence on just the big three—Twitter, Facebook and LinkedIn, perhaps along with a liberal sprinkling of YouTube—was enough. Not today.

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Topics: social media

Marketing to Search Engines

Posted by Leah Moore on Oct 22, 2014 11:41:00 AM

Every day users conduct 5.9 billion searches on Google—and don’t forget about Bing and Yahoo!—but are they finding your brands?

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Topics: Digital Marketing, SEO

If your only tool is a hammer, everything looks like a nail

Posted by Leah Moore on Sep 22, 2014 1:58:00 PM

Hammer, saw, screwdriver. Tools you’d need to build a house, correct? (A nice low interest loan doesn’t hurt either). Similarly, it takes more than one tool—or a great idea—to launch and measure a successful marketing campaign.

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The Attention Economy: Generating Effective Calls-to-Action

Posted by Leah Moore on Aug 26, 2014 1:56:00 PM

“What’s the ask?” An old marketing/sales term referring to, “what are you asking your audience to do,” is critical in moving prospects and leads to action. While calls-to-action (CTAs) are important in almost all aspects of marketing and communications, today they’re nowhere more prevalent than online.

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Topics: Generate Demand

 
Demand to Close is kind of amazing TRY IT NOW