Leah Moore

As Pipitone Group’s Director of Digital, Leah knows you can’t find the forest without looking for the trees. Her day-to-day goal is helping clients leave a digital footprint, and she is a master at developing strategic and measurable digital marketing plans and executing them using a wide array of tools and best practices. Leah is passionate about tracking how marketing performs and thinking about how iterative improvements can turn any client’s everyday marketing efforts into amazing lead generation and nurturing tools.

Recent Posts

Help! I don’t know what to blog about!

Posted by Leah Moore on Apr 16, 2014 12:55:00 PM

I struggle with coming up with blog post ideas. Through the course of the day, dozens of ideas fly in and out of my head, but when I sit down to actually blog, I draw a blank. Fortunately, as I was trolling for ideas, I stumbled onto something helpful to me AND pertinent to demand generation! Check out this post from HubSpot with a helpful infographic and some ideas on blog post ideas.

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Topics: Digital Marketing, business to business lead generation, content marketing

Is an offer really an offer if it doesn’t generate leads?

Posted by Leah Moore on Apr 3, 2014 8:31:00 AM

Often, I hear people talk about how the new goal of marketing is lead generation and I can’t help but think “hasn’t that always been the goal?  The only difference is that today, we have tools in place to be able to see how effective we are in generating those leads. 

Studies show that only one in 10 professional marketers describe their lead generation efforts as “highly efficient and effective.”  I don’t know about your boss, but I know mine would say “that’s not good enough”

There’s a glut of information available to us now about how to make our marketing efforts more effective.  Whether its thinking about content, developing more enticing calls to action, developing effective  landing pages and forms, etc. can  be overwhelming to say the least.

Thankfully, HubSpot has compiled the 30 greatest lead generation lessons into a guide so that you can learn the secrets of how they generate more than 70,000 leads per month, and as a HubSpot Certified Partner Agency, we get to share it with you.

Download The 30 Greatest Lead Generation Tips, Tricks & Ideas 

Tips, Tricks & Ideas 

  • These 30 tips, tricks and ideas will teach you:
  • What makes killer performing landing pages
  • The best lead-generating content
  • How to create offers that are impossible to ignore
  • Secret website optimization tips with A/B testing

...and more!

This is your guide to start generating more high-quality sales leads today. Get your free copy!

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Topics: align sales and marketing, content marketing

Email Marketing: Sometimes $#!+ Happens

Posted by Leah Moore on Oct 4, 2013 5:07:00 PM

There are things I both love and hate about being a project manager on the interactive side of things. Unlike my project managing friends in the “traditional” side of the marketing, I don’t have set in stone delivery dates and the projects I work on never go press, so I can fix a typo or a wrong date quickly, easily and inexpensively. On the counter side of that, the projects I work on do not have set in stone delivery dates, and there’s the temptation to always tweak one more thing just because you can.

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Topics: Email Marketing;

Choosing an Email Marketing Agency

Posted by Leah Moore on Jul 31, 2013 2:33:00 PM

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Topics: Email Marketing;, Digital Marketing, marketing automation tools, email marketing agency

Using Interactive Content to Generate Demand

Posted by Leah Moore on Jun 18, 2013 2:27:00 PM

On the heels of my last post about using surveys to ask email recipients why they are not opening your emails, I came across a blog post from Marketo that made me think about how to leverage interactive content to engage prospects.  According to blog’s author,  Seth Lieberman, he notes the interaction between users and interactive content—i.e. meaning content that leads to an exchange of information—results in impressive interaction rates:

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Topics: Generate Demand

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