There’s an art and a science to marketing. You might put creative and visuals and engaging copy on the art side. But sitting squarely on the science side is data. While both are critical to your business success, if you have questions about one marketing strategy versus another, or if you should use one tactic over another, you need data to help you make informed decisions on questions like:
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A few years ago, marketers were decrying the death of email. Instead of fading away like Myspace and mood rings, email remains one of the most productive means of generating leads.
Read MoreTopics: Email Marketing
There’s an old adage that says, if you want to be successful, read the books your boss reads. I’d like to take that one step further—get your boss the results she or he is looking for.
Topics: align sales and marketing
