Small Agencies. Big Ideas.
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Topics: Digital Marketing, Integrated Marketing Agency, Websites for Higher Education, Great Work
There’s an art and a science to marketing. You might put creative and visuals and engaging copy on the art side. But sitting squarely on the science side is data. While both are critical to your business success, if you have questions about one marketing strategy versus another, or if you should use one tactic over another, you need data to help you make informed decisions on questions like:
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Landing pages should be optimized through A/B testing, include social share buttons and be followed by a thank-you page and/or email to your new lead. Following landing page best practices can make all the difference for your marketing, helping you convert more prospects to leads and leads to customers.
Read MoreTopics: Digital Marketing
Two weeks ago we hosted a ROMI seminar—offering insight into the era of marketing accountability and tracking return on marketing investment.
Read MoreTopics: Hubspot
Great turnout for a great event
We hosted an educational seminar “What’s the Measure of a Marketing Program? Measuring Return on Marketing Investment through Marketing Automation,” yesterday in the Lexus Club at PNC Park. There was a great turn out, and everyone enjoyed themselves while learning more about return on marketing investment (ROMI).
Read MoreTopics: Demand Generation, Aligning Sales and Marketing, Align Sales and Marketing, Sales and Marketing Alignment, Marketing Automation Tools, Hubspot, Strategic Marketing Planning, Return on Investment, Maximizing Revenue