The team at Hubspot is doing it right. No question. A B2B company that is generating more than 60,000 leads and a million visitors just through their website every month certainly knows some things about content marketing. HubSpot’s Senior Vice President of Sales and Services, Mark Roberge, sat down with Forbes Magazine and shared 11 of their secrets.
From our Demand Generation team's experience with running multiple email marketing campaigns, the one secret HubSpot does that I find valuable and true is having both quality content and plenty of it share. But not just content for content's sake. Content needs to be clear, concise, and compelling to the reader. Plus you need to generate gobs and gobs of it. How much is enough? This article gives you the steps to be on your way.