When it comes to the arranged marriage of sales and marketing, a shotgun wedding might be better than a long engagement.
Now, we’re not saying that uniting sales with marketing should be by force, but the pressure of competition and the promise of increased ROI might just be reason enough to pull these odd bedfellows together sooner rather than later.
If you’re wondering if your company should pursue marketing and sales alignment to benefit your branding and corporate strategy, here’s a great offer for you.
Attend our free executive briefing on demand generation:
Generating demand and sustaining engagement
in your brand, products and services
Thursday, Oct. 17, 2013
8 a.m. - 10 a.m.
The Duquesne Club, Pittsburgh
Meet our featured speakers:
Chris W. Brussalis, president & CEO, The Hill Group
Why is the alignment of your company’s strategy, brand, marketing, lead coordination and sales execution critical to success? Learn to think of your company as sales-driven, no matter whether you sell a product, provide a service or run a nonprofit. Revenue is the lifeblood of any organization.
Alan Stein, vice president, marketing and sales services, AlliedBarton Security Services
How do 70 business development managers handle leads for more than 56,000 prospects at AlliedBarton? By instituting a lead development program, you can communicate with—and nurture—hundreds of leads using content that’s relevant to each prospect’s role within their organization.
Scott Pipitone, president & CEO, Pipitone Group
How do you know what content is right for your prospect so your communications make connections rather than become interruptions? By knowing your prospects’ pain points—and providing the right information at the right time in the buy cycle.
Learn from these three demand-generation experts how you can put this innovative marketing concept to work for you company!