Let us—and marketing automation—light the way.
Way back when, we marketers were only responsible for creating awareness. That transitioned into generating leads, which morphed more recently into demand generation. Today, however, we’re increasingly responsible for revenue generation and its ally: Return on Marketing Investment*.
Thankfully, technology has kept pace with this evolution, and we now have at our disposal the tools to make a more direct relationship, a cause and effect, between our efforts and the bottom line.t. Marketing automation can not only help you effectively market online through multiple channels—blogs, e-mail campaigns, social— it is also an excellent tool for measuring, managing and demonstrating ROMI.
If you want to learn more, please join us for a free educational seminar on Thursday, April 16 at PNC Park. Through our expert speakers and real-world examples, you’ll learn how marketing automation helps boost organizations’ marketing outreach efforts as well as putting them on a path to positive ROMI.
The era of marketing accountability has arrived. Have you?