Have You Seen My ROMI?

Posted by PG News Team on Apr 17, 2015 3:18:37 PM


Great turnout for a great event

We hosted an educational seminar “What’s the Measure of a Marketing Program?  Measuring Return on Marketing Investment through Marketing Automation,” yesterday in the Lexus Club at PNC Park. There was a great turn out, and everyone enjoyed themselves while learning more about return on marketing investment (ROMI).

The event kicked off with a light breakfast and reception, followed by presentations from speakers, including:

Our panelists revealed the importance of accurately measuring marketing programs and the benefits of integrating marketing automation into the marketing mix as both a communications and a measurement tool. After the presentation, seminar moderator Bill Flanagan, led an engaging panel discussion with conference attendees and panelists. 

 

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 Event speakers (from left to right): Arnie Begler, Bill Flanagan, Leah Moore, Frank Schiffman, Sean Dazet and Scott Pipitone

 

We would like to thank all of the speakers, especially Bill, Sean and Frank for sharing their expertise and a job well done.  Thanks, also, to all of the guests who attended the event and made it so successful.

Missed the event?  Have no fear, check our blog regularly; we’ll be sharing the presentations soon and also publishing an eBook that discusses return on marketing investment in a few weeks. And don’t forget to check out our Facebook to see more photos from the event.

Happy marketing and many happy returns (on marketing investment)!

Topics: Demand Generation, aligning sales and marketing, align sales and marketing, sales and marketing alignment, marketing automation tools, hubspot, strategic marketing planning;, return on investment, maximizing revenue

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