Great turnout for a great event
We hosted an educational seminar “What’s the Measure of a Marketing Program? Measuring Return on Marketing Investment through Marketing Automation,” yesterday in the Lexus Club at PNC Park. There was a great turn out, and everyone enjoyed themselves while learning more about return on marketing investment (ROMI).
Read MoreTopics: Demand Generation, Aligning Sales and Marketing, Align Sales and Marketing, Sales and Marketing Alignment, Marketing Automation Tools, Hubspot, Strategic Marketing Planning, Return on Investment, Maximizing Revenue
A few years ago, if you didn’t have a website, you didn’t exist. Today, to a certain extent, having a Facebook page is a virtual requirement if you want your business to be taken seriously. But it’s more than competing for likes and comments, or seeing how many fans they can reach. Sure the shares and virality of the platform are nice, but what’s the point of having Facebook fans if you can’t convert them into paying customers?
Read MoreTopics: Social Media
Your company’s website is the destination for a variety of online and offline, inbound and outbound marketing and communications efforts—so it’s a very important part of any integrated campaign.
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A few years ago, marketers were decrying the death of email. Instead of fading away like Myspace and mood rings, email remains one of the most productive means of generating leads.
Read MoreTopics: Email Marketing
