A Picture’s Worth a Thousand (Leads)

Posted by Leah Moore on Dec 1, 2014 3:37:01 PM

Social media marketing is rapidly evolving. It used to be that having some presence on just the big three—Twitter, Facebook and LinkedIn, perhaps along with a liberal sprinkling of YouTube—was enough. Not today.

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Topics: social media

“Domo Arigato, Mr. HubSpot-O!”

Posted by Pipitone Group News Team on Nov 13, 2014 11:30:00 AM


Leah Moore isn’t one for superlatives, but ask her about HubSpot and she’ll tell you it’s “FAB-U-LOUS!” It’s part of an upcoming webinar she’s conducting for Pipitone Group on demand generation through marketing automation, we sat down with her recently to find out what it’s all about. Click here to read the full interview on our blog.



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Topics: SEO; digital marketing, hubspot

Marketing to Search Engines

Posted by Leah Moore on Oct 22, 2014 11:41:00 AM

Every day users conduct 5.9 billion searches on Google—and don’t forget about Bing and Yahoo!—but are they finding your brands?

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Topics: Digital Marketing, SEO

If your only tool is a hammer, everything looks like a nail

Posted by Leah Moore on Sep 22, 2014 1:58:00 PM

Hammer, saw, screwdriver. Tools you’d need to build a house, correct? (A nice low interest loan doesn’t hurt either). Similarly, it takes more than one tool—or a great idea—to launch and measure a successful marketing campaign.

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The Attention Economy: Generating Effective Calls-to-Action

Posted by Leah Moore on Aug 26, 2014 1:56:00 PM

“What’s the ask?” An old marketing/sales term referring to, “what are you asking your audience to do,” is critical in moving prospects and leads to action. While calls-to-action (CTAs) are important in almost all aspects of marketing and communications, today they’re nowhere more prevalent than online.

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Topics: Generate Demand

Demand to Close is kind of amazing TRY IT NOW