Close the Loop Between Marketing and Revenue

Posted by Arnie Begler on Jul 22, 2014 1:45:00 PM

"Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” wrote John Wanamaker, 1838 – 1922. After more than 30 years in the industry, and like Mr. Wanamaker before me, I’ve seen a lot of marketing strategies gone wrong and a lot of advertising dollars wasted. Today, we have the technology we need to “close the loop” between marketing and revenue, but few are actually taking advantage of it.

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Topics: align sales and marketing, Generate Demand, business to business lead generation, hubspot, advertising agency, integrated marketing agency

Help! I don’t know what to blog about!

Posted by Leah Moore on Apr 16, 2014 12:55:00 PM

I struggle with coming up with blog post ideas. Through the course of the day, dozens of ideas fly in and out of my head, but when I sit down to actually blog, I draw a blank. Fortunately, as I was trolling for ideas, I stumbled onto something helpful to me AND pertinent to demand generation! Check out this post from HubSpot with a helpful infographic and some ideas on blog post ideas.

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Topics: Digital Marketing, business to business lead generation, content marketing

Is an offer really an offer if it doesn’t generate leads?

Posted by Leah Moore on Apr 3, 2014 8:31:00 AM

Often, I hear people talk about how the new goal of marketing is lead generation and I can’t help but think “hasn’t that always been the goal?  The only difference is that today, we have tools in place to be able to see how effective we are in generating those leads. 

Studies show that only one in 10 professional marketers describe their lead generation efforts as “highly efficient and effective.”  I don’t know about your boss, but I know mine would say “that’s not good enough”

There’s a glut of information available to us now about how to make our marketing efforts more effective.  Whether its thinking about content, developing more enticing calls to action, developing effective  landing pages and forms, etc. can  be overwhelming to say the least.

Thankfully, HubSpot has compiled the 30 greatest lead generation lessons into a guide so that you can learn the secrets of how they generate more than 70,000 leads per month, and as a HubSpot Certified Partner Agency, we get to share it with you.

Download The 30 Greatest Lead Generation Tips, Tricks & Ideas 

Tips, Tricks & Ideas 

  • These 30 tips, tricks and ideas will teach you:
  • What makes killer performing landing pages
  • The best lead-generating content
  • How to create offers that are impossible to ignore
  • Secret website optimization tips with A/B testing

...and more!

This is your guide to start generating more high-quality sales leads today. Get your free copy!

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Topics: align sales and marketing, content marketing

Marketing Metrics that Matter

Posted by Paul O'Rourke on Jan 30, 2014 9:57:00 AM

There’s an old adage that says, if you want to be successful, read the books your boss reads. I’d like to take that one step further—get your boss the results she or he is looking for.

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Topics: aligning sales and marketing, aligning sales and marketing; align sales and mark

Marrying Sales and Marketing: How to Go Forth and Be Fruitful

Posted by Pipitone Group News Team on Oct 10, 2013 1:05:00 PM

When it comes to the arranged marriage of sales and marketing, a shotgun wedding might be better than a long engagement.

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Topics: Demand Generation, sales and marketing alignment, Generate Demand

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