Have You Seen My ROMI?

Posted by PG News Team on Apr 17, 2015 3:18:37 PM


Great turnout for a great event

We hosted an educational seminar “What’s the Measure of a Marketing Program?  Measuring Return on Marketing Investment through Marketing Automation,” yesterday in the Lexus Club at PNC Park. There was a great turn out, and everyone enjoyed themselves while learning more about return on marketing investment (ROMI).

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Topics: Demand Generation, aligning sales and marketing, align sales and marketing, sales and marketing alignment, marketing automation tools, hubspot, strategic marketing planning;, return on investment, maximizing revenue

Marketing Metrics that Matter

Posted by Paul O'Rourke on Jan 30, 2014 9:57:00 AM

There’s an old adage that says, if you want to be successful, read the books your boss reads. I’d like to take that one step further—get your boss the results she or he is looking for.

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Topics: aligning sales and marketing, aligning sales and marketing; align sales and mark

Demand Generation: Free Briefing on Building Brands and Business

Posted by PG News Team on Sep 4, 2013 5:11:00 PM

The Hill Group and Pipitone Group are hosting a free executive briefing on Thursday, October 17, at the Duquesne Club. The morning briefing titled, "Brand to Demand to Close:Generating demand and sustaining engagement in your brand, products and services," will demonstrate how Demand Generation Through Marketing Automation can improve results and return on marketing investment.

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Topics: Demand Generation, aligning sales and marketing, align sales and marketing, sales and marketing alignment

 
Demand to Close is kind of amazing TRY IT NOW