Help! I don’t know what to blog about!

Posted by Leah Moore on Apr 16, 2014 12:55:00 PM

I struggle with coming up with blog post ideas. Through the course of the day, dozens of ideas fly in and out of my head, but when I sit down to actually blog, I draw a blank. Fortunately, as I was trolling for ideas, I stumbled onto something helpful to me AND pertinent to demand generation! Check out this post from HubSpot with a helpful infographic and some ideas on blog post ideas.

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Topics: Digital Marketing, business to business lead generation, content marketing

Is an offer really an offer if it doesn’t generate leads?

Posted by Leah Moore on Apr 3, 2014 8:31:00 AM

Often, I hear people talk about how the new goal of marketing is lead generation and I can’t help but think “hasn’t that always been the goal?  The only difference is that today, we have tools in place to be able to see how effective we are in generating those leads. 

Studies show that only one in 10 professional marketers describe their lead generation efforts as “highly efficient and effective.”  I don’t know about your boss, but I know mine would say “that’s not good enough”

There’s a glut of information available to us now about how to make our marketing efforts more effective.  Whether its thinking about content, developing more enticing calls to action, developing effective  landing pages and forms, etc. can  be overwhelming to say the least.

Thankfully, HubSpot has compiled the 30 greatest lead generation lessons into a guide so that you can learn the secrets of how they generate more than 70,000 leads per month, and as a HubSpot Certified Partner Agency, we get to share it with you.

Download The 30 Greatest Lead Generation Tips, Tricks & Ideas 

Tips, Tricks & Ideas 

  • These 30 tips, tricks and ideas will teach you:
  • What makes killer performing landing pages
  • The best lead-generating content
  • How to create offers that are impossible to ignore
  • Secret website optimization tips with A/B testing

...and more!

This is your guide to start generating more high-quality sales leads today. Get your free copy!

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Topics: align sales and marketing, content marketing

Content Marketing: Quality & Quantity Matter

Posted by Courtney Bannon on Aug 14, 2013 9:47:00 AM

The team at Hubspot is doing it right.  No question.  A B2B company that is generating more than 60,000 leads and a million visitors just through their website every month certainly knows some things about content marketing.   HubSpot’s Senior Vice President of Sales and Services, Mark Roberge, sat down with Forbes Magazine and shared 11 of their secrets.

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Topics: Email Marketing;, Demand Generation, Digital Marketing, business to business lead generation, content marketing

 
Demand to Close is kind of amazing TRY IT NOW