Have You Seen My ROMI?

Posted by PG News Team on Apr 17, 2015 3:18:37 PM


Great turnout for a great event

We hosted an educational seminar “What’s the Measure of a Marketing Program?  Measuring Return on Marketing Investment through Marketing Automation,” yesterday in the Lexus Club at PNC Park. There was a great turn out, and everyone enjoyed themselves while learning more about return on marketing investment (ROMI).

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Topics: Demand Generation, aligning sales and marketing, align sales and marketing, sales and marketing alignment, marketing automation tools, hubspot, strategic marketing planning;, return on investment, maximizing revenue

Marrying Sales and Marketing: How to Go Forth and Be Fruitful

Posted by PG News Team on Oct 10, 2013 1:05:00 PM

When it comes to the arranged marriage of sales and marketing, a shotgun wedding might be better than a long engagement.

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Topics: Demand Generation, sales and marketing alignment, Generate Demand

Demand Generation: Free Briefing on Building Brands and Business

Posted by PG News Team on Sep 4, 2013 5:11:00 PM

The Hill Group and Pipitone Group are hosting a free executive briefing on Thursday, October 17, at the Duquesne Club. The morning briefing titled, "Brand to Demand to Close:Generating demand and sustaining engagement in your brand, products and services," will demonstrate how Demand Generation Through Marketing Automation can improve results and return on marketing investment.

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Topics: Demand Generation, aligning sales and marketing, align sales and marketing, sales and marketing alignment

Content Marketing: Quality & Quantity Matter

Posted by Courtney Bannon on Aug 14, 2013 9:47:00 AM

The team at Hubspot is doing it right.  No question.  A B2B company that is generating more than 60,000 leads and a million visitors just through their website every month certainly knows some things about content marketing.   HubSpot’s Senior Vice President of Sales and Services, Mark Roberge, sat down with Forbes Magazine and shared 11 of their secrets.

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Topics: Email Marketing;, Demand Generation, Digital Marketing, business to business lead generation, content marketing

Content Marketing: The Cicero Principle

Posted by Paul O'Rourke on Jul 24, 2013 2:33:00 PM

Nurturing path to purchase depends on packaging as much as it does content(s)

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Topics: Demand Generation, content marketing; content marketing agency; align

 
Demand to Close is kind of amazing TRY IT NOW