Analytics—Every Marketer’s BFF

Posted by Leah Moore on May 7, 2015 11:56:20 AM

Marketing analytics—the practice of measuring, managing and analyzing marketing performance—unleashes a world of marketing potential for marketers. Utilizing marketing analytics is a sure-fire way to unlock the return on investment (ROI) of your marketing efforts.

Understanding marketing analytics allows marketers to be more successful at their jobs. Learning what the metrics associated with various marketing channels really mean allows them to interpret the data and improve the performance of landing pages, blogs, social media, emails and more.  

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Topics: return on investment

Have You Seen My ROMI?

Posted by PG News Team on Apr 17, 2015 3:18:37 PM


Great turnout for a great event

We hosted an educational seminar “What’s the Measure of a Marketing Program?  Measuring Return on Marketing Investment through Marketing Automation,” yesterday in the Lexus Club at PNC Park. There was a great turn out, and everyone enjoyed themselves while learning more about return on marketing investment (ROMI).

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Topics: Demand Generation, aligning sales and marketing, align sales and marketing, sales and marketing alignment, marketing automation tools, hubspot, strategic marketing planning;, return on investment, maximizing revenue

 
Demand to Close is kind of amazing TRY IT NOW