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Mentality
An inside look to how we think, how we work and who we are.

Is Your Spec Follow-Through Compliant with the Marketing Funnel?

Once someone specs your product, what happens next?

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Kirk Banasik   |    May 23, 2019 at 1:30 PM

Check Your Insights: Are You Optimizing the Building Product Value Chain?

Getting a spec is one thing; keeping it is another.

Are you losing specs at some point in the value chain that you should be keeping and closing? That probably means there are issues in how your brand’s message is being communicated to different value chain members. Having insight into how to customize your key messages to satisfy each stakeholder’s wants and needs in each part of the value chain will not only help you get more specs, but also keep them.

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Kirk Banasik   |    May 16, 2019 at 1:05 PM

Pipitone Group is Growing with Great New People

Pipitone Group is growing, and with that growth comes evolution.

Pipitone Group is excited to welcome 12 great new people to contribute to the great work being done at the agency on Observatory Hill.

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PG News Team   |    May 16, 2019 at 9:24 AM

Four Home Product Trends and How Manufacturers Are Using Them to Grow

Ten years ago in March 2009, the markets were at an all-time low – the S&P 500 hit a low of 676.53 points. Ten years ago, housing starts were dismal, home prices were tumbling, major financial institutions were crumbling and the world as we knew it was changing before our eyes. Today, as I write this, the S&P 500 is 2,822.48. 

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Kirk Banasik   |    March 28, 2019 at 10:22 AM

Pipitone Group Earns Two National Brand Builder Awards from Authoritative Building Industry Publisher

What happens in Vegas…gets mounted on our agency walls.

That’s because Pipitone Group (Pipitone) was honored for its work with Vitro Architectural Glass with a pair of Brand Builder Awards at the Market Leaders Dinner in Sin City last month.

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PG News Team   |    March 6, 2019 at 12:09 PM

Pipitone Group Earns Five PRSA Pittsburgh Renaissance Awards

Pipitone Group (Pipitone), was honored with five Public Relations Society of America (PRSA) Pittsburgh Renaissance Awards on Jan. 31 at the Heinz History Center., an honor granted to the best of the region’s communications campaigns, tactics and individual practitioners.

Earning five awards in total, Pipitone was recognized with three awards for its work with architectural building products manufacturers, Bobrick Washroom Equipment, Metl-Span and Vitro Architectural Glass.

Among the honored campaigns were:

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PG News Team   |    February 13, 2019 at 12:07 PM
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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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