At Pipitone Group (Pipitone), it has become tradition for us to accompany a group of our building products clients to the annual American Institute of Architects (AIA) Conference on Architecture where we celebrate their marketing efforts at the Architectural Record Advertising Excellence Awards Breakfast.
COVID-19 has challenged marketers to find new ways to connect with their audiences and create meaningful interactions. Over the past few weeks, Pipitone Group and our clients have been hard at work solving problems and answering critical, urgent marketing questions, such as:
Technology is changing the way we communicate. This has never been more evident than the times we live in right now, where people across the world are forced to work and correspond remotely in order to conduct “business as usual.”
The COVID-19 outbreak has had a profound impact on the way companies across the world do business. From product manufacturers to healthcare facilities, non-profits and places of worship, every type of organization has been forced to adapt to changes brought on by the pandemic.
As remote work becomes the new normal for architects and other design professionals, building product manufacturers have been forced to react quickly. In the past few weeks, we’ve helped our clients find solutions to urgent marketing challenges.