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An inside look to how we think, how we work and who we are.

Three AIA Observations: A Marketing Perspective

Earlier this month while at AIA 2019, a few things stood out that you might consider in planning for 2020:

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Kirk Banasik   |    July 8, 2019 at 11:30 AM

Does Your Prospect Qualification System Pass Inspection?

All leads are not created equal.

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Kirk Banasik   |    May 30, 2019 at 1:15 PM

Pipitone Group and Peoples Energy Solutions Team Up For a New Marketing Strategy

Pipitone Group is adding some new energy to Peoples Energy Solutions’ marketing strategy.

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PG News Team   |    May 28, 2019 at 1:53 PM

Is Your Spec Follow-Through Compliant with the Marketing Funnel?

Once someone specs your product, what happens next?

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Kirk Banasik   |    May 23, 2019 at 1:30 PM

Check Your Insights: Are You Optimizing the Building Product Value Chain?

Getting a spec is one thing; keeping it is another.

Are you losing specs at some point in the value chain that you should be keeping and closing? That probably means there are issues in how your brand’s message is being communicated to different value chain members. Having insight into how to customize your key messages to satisfy each stakeholder’s wants and needs in each part of the value chain will not only help you get more specs, but also keep them.

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Kirk Banasik   |    May 16, 2019 at 1:05 PM

Pipitone Group is Growing with Great New People

Pipitone Group is growing, and with that growth comes evolution.

Pipitone Group is excited to welcome 12 great new people to contribute to the great work being done at the agency on Observatory Hill.

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PG News Team   |    May 16, 2019 at 9:24 AM
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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735


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