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Mentality
An inside look to how we think, how we work and who we are.

A Post-Pandemic Business Casual Crisis

Fifteen months into the pandemic, and I’m facing my first crisis. On June 2, Pipitone Group will shift away from work-from-home status and back to work-from-work status. That’s not the crisis.

Lynn McMahon   |    May 13, 2021 at 9:48 AM

Are Virtual Events Here to Stay?

In the “Before Times,” as some now call it, e-commerce was already on the rise. Online shopping became standard practice in the mid- to late-2010s thanks to its ease of use and the growing popularity of social media. 

Jill Colello   |    May 3, 2021 at 5:08 PM

Pipitone Group Wins Big at the 2021 Renaissance Awards

Many things have changed over the past year, and our lives have changed with them.

We did away with the morning commute, working from home nearly all of the time. We swapped handshakes for hand sanitizer and social distancing. We celebrated the holiday season over video calls, joining from our separate homes as glowing screens brought us together.

Amid all these changes, Pipitone Group managed to start this year a lot like we started the last one – collaborating with our clients to create great work.

Scott Pipitone   |    February 22, 2021 at 9:17 AM

Essential Gratitude

The year 2020 is one for the history books. Among all of the new terminology created during the COVID-19 pandemic is the term ‘essential employee.’ Essential is defined as absolutely necessary, or extremely important. This holiday season, we are expressing ‘essential’ gratitude to team members at Presbyterian SeniorCare Network.

Scott Pipitone   |    December 18, 2020 at 10:41 AM

Lessons Learned from Building Products 4Cast 2021

A few weeks ago, we had the privilege of hosting our first Building Products 4Cast 2021 virtual event. We brought together experts from Dodge Data & Analytics, Building Design + Construction and three clients for a panel discussion. The event wrapped up with a glimpse into next year’s B2B marketing trends.

Arnie Begler   |    November 18, 2020 at 9:54 AM

Five Marketing Research Methods to Help Keep Your Pulse on Your Customer

It has been a crazy year to say the least and, in the words of the infamous Grateful Dead, “What a long strange trip it’s been”. In an effort to keep a pulse on the ever-changing world around us, it’s important to check your consumer/customer insights. Are they still relevant? Many are, but some may have taken a left turn somewhere along the way. There are many ways to gather and confirm insights.

Nancy Banasik   |    August 26, 2020 at 11:00 PM
Is your return on marketing investment small potatoes?

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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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