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Pipitone Group Wins Three PRSA Awards

PG News Team   |    January 30, 2015 at 4:53 PM

PRSA

At Pipitone Group, we are committed to producing creative, high quality work for our customers. We are pleased to announce that, in partnership with three of our clients, we won three awards from the Public Relation Society of America’s (PRSA) Pittsburgh Chapter. PG team members and clients accepted the awards at a ceremony held at the Renaissance Pittsburgh Hotel, January 29. The awards were for the MSA Helmet Suspension Launch integrated campaign, Presbyterian SeniorCare’s “Senior Experience” campaign and the Highmark Foundation’s “No Time to Weight” event.

Our first award was a Merit Award in the Special Events category. The Highmark Foundation’s “No Time to Weight” event tackled the complex problem of childhood obesity, providing a diverse and comprehensive audience a variety of strategies and tactics to help improve their efforts in this important arena. With Pipitone Group’s help, the event was a huge success with nearly 600 professionals attending with a 95% satisfaction rate.

The second Merit Award was for Presbyterian SeniorCare in the category of Marketing Communications. Presbyterian SeniorCare, western Pennsylvania’s largest provider of care, services and settings for seniors, needed something that would help it stand out from a cluttered “sea of same.” We conducted several discovery and brainstorming sessions, uncovering the “Senior Experience” message that would highlight the experience of the organization, honor the experience of the residents and the experience felt by anyone who comes in contact with the Presbyterian SeniorCare brand. The resulting integrated campaign included out-of-home, print, online and radio ads, as well as a destination microsite, an annual report and various internal communications pieces.

Our final award was a Merit Award in the category of B2B, Marketing Communications for MSA—The Safety Company. The premier global manufacturer of safety products wanted a creative campaign to launch Fas-Trac® III, a new, improved helmet suspension for their line of safety helmets. We determined the key attributes were the product’s benefits to the wearer—comfort and helmet retention/stability--which lead to a campaign theme of “Headaches.” We used the headache/prescription theme in all elements of the integrated campaign that included print and online ads, a launch kit and a landing page with an animation takeover. This campaign has also won either a Gold or Silver Pittsburgh ADDY award from the Pittsburgh Ad Fed, to be presented in late February.

Congratulations to our clients and our staff on this recognition of more Great Work with Great People!

PG News Team

Written by PG News Team

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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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