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Mentality
An inside look to how we think, how we work and who we are.

Observations from Dodge Outlook 2020

Two weeks ago, Pipitone Group had the opportunity to sponsor “Dodge Construction Outlook 2020” and attend a series of workshops and informational sessions and listen to several impressive keynote speakers.

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Arnie Begler and Kim Tarquinio   |    November 12, 2019 at 3:55 PM

Lencore Announces Pipitone Group as Marketing Partner

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Listen up! Sound masking leader and mass notification manufacturer Lencore has tapped Pipitone Group as their marketing partner.

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Kirk Banasik   |    July 23, 2019 at 1:58 PM

Three AIA Observations: A Marketing Perspective

Earlier this month while at AIA 2019, a few things stood out that you might consider in planning for 2020:

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Kirk Banasik   |    July 8, 2019 at 11:30 AM

Does Your Prospect Qualification System Pass Inspection?

All leads are not created equal.

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Kirk Banasik   |    May 30, 2019 at 1:15 PM

Is Your Spec Follow-Through Compliant with the Marketing Funnel?

Once someone specs your product, what happens next?

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Kirk Banasik   |    May 23, 2019 at 1:30 PM

Check Your Insights: Are You Optimizing the Building Product Value Chain?

Getting a spec is one thing; keeping it is another.

Are you losing specs at some point in the value chain that you should be keeping and closing? That probably means there are issues in how your brand’s message is being communicated to different value chain members. Having insight into how to customize your key messages to satisfy each stakeholder’s wants and needs in each part of the value chain will not only help you get more specs, but also keep them.

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Kirk Banasik   |    May 16, 2019 at 1:05 PM
Is your return on marketing investment small potatoes?

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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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