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Scratching That Niche: Why Agency Specialization Matters

Sometimes it feels like you can throw a rock in any direction and hit an integrated marketing agency.

But what separates them? All marketing firms serve various types of customers with a similar arsenal of tactics, from white papers to websites and everything in between. However, finding an agency that specializes in a particular industry — in our case, architectural building products (ABP) — provides customers with a distinct competitive advantage.

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Scott Pipitone   |    October 12, 2017 at 9:12 AM

High Five! Pipitone Group Clients Honored with Five Architectural Record Advertising Excellence Awards

Pipitone Group's (PG) Architectural Building Products Team recently attended the 2017 American Institute of Architects (AIA) Convention.

Along with supporting our clients, we were afforded the opportunity to asses the architectural building products landscape and learn best practices from industry leaders. A special perk was sharing in our clients' experience as they were recognized for their advertising efforts at the Architectural Record Advertising Excellence Awards Breakfast.

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PG News Team   |    May 25, 2017 at 12:00 PM

Mapping the Journey

Developing a marketing strategy geared toward architects is a complex process.

In the past, building product manufacturers would simply rely on feedback from their sales teams, or use networking opportunities like lunch and learn events to earn face time and get inside an architect’s head regarding the specification process.

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Kim Tarquinio, Pipitone Group   |    April 26, 2017 at 9:00 AM

Missed Opportunities: The Keys to Trade Show Marketing

 

The merits of trade show effectiveness within the architectural building products arena — and trade shows in general — are a hot-button issue in today’s marketing culture.

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Arnie Begler, Pipitone Group   |    April 20, 2017 at 9:13 AM

Charting a Path to Strategic Marketing

Over the course of my 30 years of strategic planning experience in the architectural building products space, I have worked on a wide range of integrated marketing campaigns. Over that time, most of them have been memorable, but did they move the business forward?

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Arnie Begler, Pipitone Group   |    April 4, 2017 at 10:30 AM

What We Learned from the PPG Solarban® Glass 50th Anniversary Campaign

For over a decade, Pipitone Group (PG) has partnered with PPG Architectural Glass (now Vitro Architectural Glass), an industry leader in commercial glass and the most specified brand of glass among architects in the U.S.

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PG News Team   |    November 15, 2016 at 8:56 AM
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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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