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Making the Most of Spec Sites for Building Products Manufacturers

The power of online information gathering fundamentally has changed how purchasing decisions are made. Architects—just like everyone else these days—tend to turn to online sources first to research and collect product data when working on projects.

In a recent proprietary study conducted by Dodge Data & Analytics, 83 percent of the architects surveyed said they turn to architectural building product manufacturers’ websites first when looking for product information. After that, they turn to other online sources like Sweets (50 percent), ARCAT (47 percent) ARCOM/Avitru/Masterspec (30 percent), SpecLink (21 percent) and others.

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Kim Tarquinio   |    July 25, 2018 at 10:00 AM

Pipitone Group Clients Earn Nine Architectural Record Advertising Excellence Awards

As the adage goes, breakfast is the most important meal of the day.

That proved especially true at the annual Architectural Record Advertising Excellence Awards Breakfast where Pipitone Group (Pipitone) clients racked up a total of nine awards across print, digital and social media categories.

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Kim Tarquinio   |    July 2, 2018 at 1:15 PM

Scratching That Niche: Why Agency Specialization Matters

Sometimes it feels like you can throw a rock in any direction and hit an integrated marketing agency.

But what separates them? All marketing firms serve various types of customers with a similar arsenal of tactics, from white papers to websites and everything in between. However, finding an agency that specializes in a particular industry — in our case, architectural building products (ABP) — provides customers with a distinct competitive advantage.

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Scott Pipitone   |    October 12, 2017 at 9:12 AM

High Five! Pipitone Group Clients Honored with Five Architectural Record Advertising Excellence Awards

Pipitone Group's (PG) Architectural Building Products Team recently attended the 2017 American Institute of Architects (AIA) Convention.

Along with supporting our clients, we were afforded the opportunity to asses the architectural building products landscape and learn best practices from industry leaders. A special perk was sharing in our clients' experience as they were recognized for their advertising efforts at the Architectural Record Advertising Excellence Awards Breakfast.

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PG News Team   |    May 25, 2017 at 12:00 PM

Mapping the Journey

Developing a marketing strategy geared toward architects is a complex process.

In the past, building product manufacturers would simply rely on feedback from their sales teams, or use networking opportunities like lunch and learn events to earn face time and get inside an architect’s head regarding the specification process.

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Kim Tarquinio, Pipitone Group   |    April 26, 2017 at 9:00 AM

Missed Opportunities: The Keys to Trade Show Marketing

 

The merits of trade show effectiveness within the architectural building products arena — and trade shows in general — are a hot-button issue in today’s marketing culture.

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Arnie Begler, Pipitone Group   |    April 20, 2017 at 9:13 AM
Is your return on marketing investment small potatoes?

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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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