<img height="1" width="1" src="https://www.facebook.com/tr?id=160422941030424&amp;ev=PageView &amp;noscript=1">
Mentality
An inside look to how we think, how we work and who we are.

Pipitone Group Earns Two National Brand Builder Awards from Authoritative Building Industry Publisher

What happens in Vegas…gets mounted on our agency walls.

That’s because Pipitone Group (Pipitone) was honored for its work with Vitro Architectural Glass with a pair of Brand Builder Awards at the Market Leaders Dinner in Sin City last month.

Continue Reading...
PG News Team   |    March 6, 2019 at 12:09 PM

Six Steps to Capturing More Specs (or Sales)

 

In our last blog post, we discussed why creative dynamic sequencing is more cost-effective in bringing audiences closer to the top of the marketing funnel—awareness and consideration—by reaching them when they’re engaging with both work related and non-work related media. As we discussed, an architect checking the news during a child’s soccer game has a very different mindset than when using their weather app from a job site. As advertisers, recognizing the multiple layers that make up our targets’ lives can unlock hidden value in our campaigns.  

Continue Reading...
Kirk Banasik   |    December 17, 2018 at 11:25 AM

Work & Play, Blended: Evolving Strategies for Media Placement

 

In today's over saturated media world, it’s becoming more difficult for companies to reach key stakeholders with their branding and product messaging. Trying to find impactful yet cost efficient media impressions that create measurable results is the Holy Grail.

Continue Reading...
Kirk Banasik   |    October 23, 2018 at 10:15 AM

Making the Most of Spec Sites for Building Products Manufacturers

The power of online information gathering fundamentally has changed how purchasing decisions are made. Architects—just like everyone else these days—tend to turn to online sources first to research and collect product data when working on projects.

In a recent proprietary study conducted by Dodge Data & Analytics, 83 percent of the architects surveyed said they turn to architectural building product manufacturers’ websites first when looking for product information. After that, they turn to other online sources like Sweets (50 percent), ARCAT (47 percent) ARCOM/Avitru/Masterspec (30 percent), SpecLink (21 percent) and others.

Continue Reading...
Kim Tarquinio   |    July 25, 2018 at 10:00 AM

Pipitone Group Clients Earn Nine Architectural Record Advertising Excellence Awards

As the adage goes, breakfast is the most important meal of the day.

That proved especially true at the annual Architectural Record Advertising Excellence Awards Breakfast where Pipitone Group (Pipitone) clients racked up a total of nine awards across print, digital and social media categories.

Continue Reading...
Kim Tarquinio   |    July 2, 2018 at 1:15 PM

Scratching That Niche: Why Agency Specialization Matters

Sometimes it feels like you can throw a rock in any direction and hit an integrated marketing agency.

But what separates them? All marketing firms serve various types of customers with a similar arsenal of tactics, from white papers to websites and everything in between. However, finding an agency that specializes in a particular industry — in our case, architectural building products (ABP) — provides customers with a distinct competitive advantage.

Continue Reading...
Scott Pipitone   |    October 12, 2017 at 9:12 AM
Is your return on marketing investment small potatoes?

Subscribe to Email Updates

Popular Posts

Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

Twitter Facebook LinkedIn