A Recipe for Merging Brands

The art and science of blending the right brand ingredients of a company merger and effectively serving up that new distinctive flavor is more complex than your everyday branding initiative.

Decisions surrounding the new, combined brand are wrought with legacy, politics and emotion. When organizations do not prioritize or consider their brand strategy and message early on, they can undermine and sabotage the success of the entire effort altogether.

Jeff Piatt   |    July 21, 2017 at 8:39 AM

How We Built a Study that Held Water

A longtime Pipitone Group (PG) client, Axiall Water Treatment Products produces calcium hypochlorite—a solid form of chlorine—used for a wide range of water treatment applications, including commercial swimming pools, under the Accu-Tab® chlorination system brand.

Scott Henry   |    July 6, 2016 at 4:00 PM

Pipitone Group Takes Home Three PRSA Renaissance Awards

They say there’s no such thing as bad PR. But what do they say about award-winning PR?

We say, “Couldn’t have done it without great clients.”

Pipitone Group is proud to announce that it has received three Renaissance Awards from the Public Relations Society of America (PRSA) Pittsburgh chapter for its work in partnership with three clients.

PG News Team   |    February 17, 2016 at 9:30 AM

Harnessing the Power of a Strategic, Integrated Product Launch

MSA’s two new arc flash harnesses represent the epitome of safety and value. But having a great product is only half the battle.

PG News Team   |    December 11, 2015 at 12:36 PM

Pipitone Group Wins Big at IABC Pittsburgh's Golden Triangle Awards

With apologies to the Pittsburgh Pirates, at least one team from the North Side won big in Pittsburgh last evening. Pipitone Group had an historic night for the agency, winning the most IABC/Pittsburgh Golden Triangle Awards. The integrated marketing firm took home eight total awards, including the biggest prize of the evening, Best in Show, for its work on The Diocese of Pittsburgh’s Campaign for the Church Alive! 

PG News Team   |    October 8, 2015 at 3:43 PM

Digital is the backbone to InteGREATion

PG News Team   |    June 4, 2015 at 8:59 AM