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Mentality
An inside look to how we think, how we work and who we are.

Connecting in a Crisis - How Marketers are Responding to the COVID-19 Challenge

COVID-19 has challenged marketers to find new ways to connect with their audiences and create meaningful interactions. Over the past few weeks, Pipitone Group and our clients have been hard at work solving problems and answering critical, urgent marketing questions, such as:

Ben Korman   |    May 4, 2020 at 3:08 PM

Marketing in an Ever-Evolving Digital Era

Technology is changing the way we communicate. This has never been more evident than the times we live in right now, where people across the world are forced to work and correspond remotely in order to conduct “business as usual.”

Scott Pipitone   |    April 14, 2020 at 12:07 PM

Live & Learn: Online Continuing Education Becomes the New Standard

Marketing Through Online Continuing Education During the COVID-19 Crisis

As remote work becomes the new normal for architects and other design professionals, building product manufacturers have been forced to react quickly. In the past few weeks, we’ve helped our clients find solutions to urgent marketing challenges.

Ben Korman   |    March 31, 2020 at 3:30 PM

InteGREAT Thinking Episode 4: The Future of Strategic Marketing Planning

InteGREAT Thinking is a podcast where we share our perspective on the latest marketing trends, best practices and tips to impact your business.

Pipitone Group News Team   |    September 24, 2019 at 4:26 PM

InteGREAT Thinking Episode 2: How to Approach Advertising and Media Buying

InteGREAT Thinking is a podcast by Pipitone Group where we share our perspective on the latest marketing trends, best practices and tips to impact your business. Each episode we will bring you engaging interviews from our team and other industry thought leaders to give insight into how you can approach marketing communications to drive results.

 

Pipitone Group News Team   |    August 1, 2019 at 2:33 PM

ABM in B2B: Zeroing in on Results

In this day and age, it’s no longer suggested to market smarter – it’s demanded. Knowing your audience like the back of your hand and targeting them with a perfectly tailored message at the right time is a requirement. Account-based marketing (ABM), also known as key-account targeting, is a clear example of the values of modern marketing, and it stands to reason that this technique can be a game-changer for B2B marketers, big and small.

Although it’s not an entirely new concept, it has become much more prevalent in recent years as organizations attempt to foster growth and awareness for high-value accounts. But what exactly is ABM?

Leah Moore   |    August 30, 2018 at 10:00 AM
Is your return on marketing investment small potatoes?

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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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