Top Seven Takeaways from the 2021 Architectural Record Advertising Excellence Awards

For 11 consecutive years, Pipitone Group has proudly partnered with our building products manufacturing clients to develop impactful advertising that has been awarded recognition at the Architectural Record Advertising Excellence Awards. This year, the awards took place June 24, and Pipitone Group had the honor of celebrating three of our building products clients – Vitro Architectural Glass, Bobrick Washroom Equipment and Koala Kare Products – who took home a total of nine awards for single-page print ads, a spread ad, digital placements, integrated campaigns and social media engagement.

Kaidia Pickels   |    July 9, 2021 at 10:42 AM

Are Virtual Events Here to Stay?

In the “Before Times,” as some now call it, e-commerce was already on the rise. Online shopping became standard practice in the mid- to late-2010s thanks to its ease of use and the growing popularity of social media. 

Jill Colello   |    May 3, 2021 at 5:08 PM

Lessons Learned from Building Products 4Cast 2021

A few weeks ago, we had the privilege of hosting our first Building Products 4Cast 2021 virtual event. We brought together experts from Dodge Data & Analytics, Building Design + Construction and three clients for a panel discussion. The event wrapped up with a glimpse into next year’s B2B marketing trends.

Arnie Begler   |    November 18, 2020 at 9:54 AM

Connecting in a Crisis - How Marketers are Responding to the COVID-19 Challenge

COVID-19 has challenged marketers to find new ways to connect with their audiences and create meaningful interactions. Over the past few weeks, Pipitone Group and our clients have been hard at work solving problems and answering critical, urgent marketing questions, such as:

Ben Korman   |    May 4, 2020 at 3:08 PM

Marketing in an Ever-Evolving Digital Era

Technology is changing the way we communicate. This has never been more evident than the times we live in right now, where people across the world are forced to work and correspond remotely in order to conduct “business as usual.”

Scott Pipitone   |    April 14, 2020 at 12:07 PM

Live & Learn: Online Continuing Education Becomes the New Standard

Marketing Through Online Continuing Education During the COVID-19 Crisis

As remote work becomes the new normal for architects and other design professionals, building product manufacturers have been forced to react quickly. In the past few weeks, we’ve helped our clients find solutions to urgent marketing challenges.

Ben Korman   |    March 31, 2020 at 3:30 PM