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Mentality
An inside look to how we think, how we work and who we are.

Pipitone Profile: Greg Forsythe

Greg joined Pipitone Group in April 2021 with more than two decades of digital marketing and advertising experience. Read on to learn more about what makes Greg an asset to Pipitone Group’s mission.

Pipitone Group News Team   |    July 30, 2021 at 5:24 PM

Top Seven Takeaways from the 2021 Architectural Record Advertising Excellence Awards

For 11 consecutive years, Pipitone Group has proudly partnered with our building products manufacturing clients to develop impactful advertising that has been awarded recognition at the Architectural Record Advertising Excellence Awards. This year, the awards took place June 24, and Pipitone Group had the honor of celebrating three of our building products clients – Vitro Architectural Glass, Bobrick Washroom Equipment and Koala Kare Products – who took home a total of nine awards for single-page print ads, a spread ad, digital placements, integrated campaigns and social media engagement.

Kaidia Pickels   |    July 9, 2021 at 10:42 AM

Pipitone Profiles: Caroline Constantine

Caroline, a 10-year public relations veteran, joined Pipitone Group in October 2020. Read on to learn more about what makes Caroline a true InteGREATor.

Pipitone Group News Team   |    June 21, 2021 at 11:24 AM

Converting Brand Equity at AIA’s “Smarter Together Series”

On June 8, I’ll be presenting virtually at the annual AIA Conference on Architecture’s “Smarter Together Series”. My presentation, “Converting Brand Equity into Sales Opportunity”, focuses on using integrated marketing to maintain share of voice, nurture relationships, measure as you go, and gain more conversions. But before I speak that day, I’d like to give you a little sneak peek into my insights.

Arnie Begler, Pipitone Group   |    June 1, 2021 at 3:38 PM

A Post-Pandemic Business Casual Crisis

Fifteen months into the pandemic, and I’m facing my first crisis. On June 2, Pipitone Group will shift away from work-from-home status and back to work-from-work status. That’s not the crisis.

Lynn McMahon   |    May 13, 2021 at 9:48 AM

Are Virtual Events Here to Stay?

In the “Before Times,” as some now call it, e-commerce was already on the rise. Online shopping became standard practice in the mid- to late-2010s thanks to its ease of use and the growing popularity of social media. 

Jill Colello   |    May 3, 2021 at 5:08 PM
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Pipitone Group 3933 Perrysville Avenue
Pittsburgh, PA 15214-1735

412.321.0879
info@pipitonegroup.com

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