Jeff Piatt

Jeff Piatt

From brand building to business building, Jeff's built a portfolio of work for some of the world's largest publicly-traded corporations, including Alcoa, BNY Mellon, EQT, Federated Investors, H.J. Heinz, PNC and PPG Industries. Prior to joining Pipitone, Jeff was president and creative director at Barton Denmarsh & Esteban (BD&E), where for more than 30 years he helped grow the firm throughout the U.S. and Puerto Rico. His talents applied to projects and accounts as diverse as literature systems for PNC Investments to designing an on-field promotion at Heinz Field featuring two 35-foot animated ketchup bottles. The energetic process he employs in fostering client relationships and fueling employee creativity is instrumental in turning out exceptional, innovative—heck, just plain great—work. To get a quick glance at Jeff's brand influence, just look at the lighted signs in the Pittsburgh skyline.

Recent Posts

A Recipe for Merging Brands

The art and science of blending the right brand ingredients of a company merger and effectively serving up that new distinctive flavor is more complex than your everyday branding initiative.

Decisions surrounding the new, combined brand are wrought with legacy, politics and emotion. When organizations do not prioritize or consider their brand strategy and message early on, they can undermine and sabotage the success of the entire effort altogether.

Jeff Piatt   |   July 21, 2017 at 8:39 AM

The Job of Creative Director: Dispelling the Don Draper Myth

Adman Don Draper as portrayed by Jon Hamm on AMC's "Mad Men."
Jeff Piatt   |   February 12, 2014 at 12:21 PM