Lencore Announces Pipitone Group as Marketing Partner
Listen up! Sound masking leader and mass notification manufacturer Lencore has tapped Pipitone Group as their marketing partner.
Listen up! Sound masking leader and mass notification manufacturer Lencore has tapped Pipitone Group as their marketing partner.
Earlier this month while at AIA 2019, a few things stood out that you might consider in planning for 2020:
All leads are not created equal.
Once someone specs your product, what happens next?
Getting a spec is one thing; keeping it is another.
Are you losing specs at some point in the value chain that you should be keeping and closing? That probably means there are issues in how your brand’s message is being communicated to different value chain members. Having insight into how to customize your key messages to satisfy each stakeholder’s wants and needs in each part of the value chain will not only help you get more specs, but also keep them.
Ten years ago in March 2009, the markets were at an all-time low – the S&P 500 hit a low of 676.53 points. Ten years ago, housing starts were dismal, home prices were tumbling, major financial institutions were crumbling and the world as we knew it was changing before our eyes. Today, as I write this, the S&P 500 is 2,822.48.
In our last blog post, we discussed why creative dynamic sequencing is more cost-effective in bringing audiences closer to the top of the marketing funnel—awareness and consideration—by reaching them when they’re engaging with both work related and non-work related media. As we discussed, an architect checking the news during a child’s soccer game has a very different mindset than when using their weather app from a job site. As advertisers, recognizing the multiple layers that make up our targets’ lives can unlock hidden value in our campaigns.
In today's over saturated media world, it’s becoming more difficult for companies to reach key stakeholders with their branding and product messaging. Trying to find impactful yet cost efficient media impressions that create measurable results is the Holy Grail.
July 23, 2019 at 1:58 PM
