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An inside look to how we think, how we work and who we are.

Nancy Banasik

Recent Posts

Five Marketing Research Methods to Help Keep Your Pulse on Your Customer

It has been a crazy year to say the least and, in the words of the infamous Grateful Dead, “What a long strange trip it’s been”. In an effort to keep a pulse on the ever-changing world around us, it’s important to check your consumer/customer insights. Are they still relevant? Many are, but some may have taken a left turn somewhere along the way. There are many ways to gather and confirm insights.

Nancy Banasik   |    August 26, 2020 at 11:00 PM

Because Maybe Your Assumptions Are Wrong

Sometimes it’s easy to discount the need to do research for a client assignment. Often, both client and agency teams feel they have a good understanding of the product benefits. Or, the creative team may cringe at the thought of their ideas being tested. But ask the question … are you sure you truly understand the customer’s perception or what may best resonate?

Nancy Banasik   |    August 17, 2020 at 9:33 AM
Is your return on marketing investment small potatoes?

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Pittsburgh, PA 15214-1735


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