A Picture’s Worth a Thousand (Leads)

Posted by Leah Moore on Dec 1, 2014 3:37:01 PM


Social media marketing is rapidly evolving. It used to be that having some presence on just the big three—Twitter, Facebook and LinkedIn, perhaps along with a liberal sprinkling of YouTube—was enough. Not today.

Pinterest is a social network that allows users to visually share, create and discover new interests by ”pinning” images or videos to their own or others’ pin boards. Users find content and products that are compelling to them and share it with others, making Pinterest a great marketing tool.

Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base, and its exponential growth as a referring site, to become a considerable force in the marketing world. Pinterest can be used for generating website traffic, sharing links, generating leads, social sharing and more.

Pinterest offers a range of activities you can adopt to market your company, but in order to effectively use your Pinterest account you need to know how to optimize and measure your Pinterest marketing. If you are unsure where to start, or if you’re already a pinner and want to increase your Pinterest know-how, download the free eBook “How to Optimize and Measure Your Pinterest Business Account.”

Happy prospecting through pinning!

Topics: social media


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