Paul O'Rourke

Recent Posts

There are 7,000 reasons to read this blog

Posted by Paul O'Rourke on Jun 22, 2015 5:19:18 PM


There’s an art and a science to marketing. You might put creative and visuals and engaging copy on the art side. But sitting squarely on the science side is data. While both are critical to your business success, if you have questions about one marketing strategy versus another, or if you should use one tactic over another, you need data to help you make informed decisions on questions like:

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Just Email It to Me

Posted by Paul O'Rourke on Jan 14, 2015 3:21:32 PM

A few years ago, marketers were decrying the death of email. Instead of fading away like Myspace and mood rings, email remains one of the most productive means of generating leads.

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Topics: Email Marketing

Marketing Metrics that Matter

Posted by Paul O'Rourke on Jan 30, 2014 9:57:00 AM

There’s an old adage that says, if you want to be successful, read the books your boss reads. I’d like to take that one step further—get your boss the results she or he is looking for.

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Topics: align sales and marketing

Content Marketing: The Cicero Principle

Posted by Paul O'Rourke on Jul 24, 2013 2:33:00 PM

Nurturing path to purchase depends on packaging as much as it does content(s)

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Topics: Demand Generation, content marketing; content marketing agency; align

Demand to Close is kind of amazing TRY IT NOW