As an integrated advertising agency, our goal is to help clients achieve business success by providing strategic integrated communications solutions. I sometimes refer to our integrated solutions as marketing soup. Because all client’s have specific business goals, market segments and audiences within those segments, each recipe is different: 2 cups of media, ¼ oz of inbound, a dash of direct sprinkled with social for one, while 2 lbs of inbound mixed with 1 cup of print, with 1 tablespoon of SEO to season works for another. Experience tells us that while all ingredients are critical to the recipe, the best results come when properly integrated.
