Posted by Courtney Bannon on May 23, 2013 8:34:00 AM

Part of a successful email campaign is having up-to-date contact information in your marketing database. If you’re managing all your data in a CRM system,  going in there regularly to freshen up your data is a good idea.   More than one third of your marketing database can be outdated in just over a year.  So, try avoiding that high bounce back rate!

Check out this blog post for Best Practices on cleaning up your marketing database.

Topics: Demand Generation


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