Have You Seen My ROMI?

Posted by Pipitone Group News Team on Apr 17, 2015 3:18:37 PM

Great turnout for a great event

We hosted an educational seminar “What’s the Measure of a Marketing Program?  Measuring Return on Marketing Investment through Marketing Automation,” yesterday in the Lexus Club at PNC Park. There was a great turn out, and everyone enjoyed themselves while learning more about return on marketing investment (ROMI).

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Topics: Demand Generation, aligning sales and marketing, align sales and marketing, sales and marketing alignment, marketing automation tools, hubspot, strategic marketing planning;, return on investment, maximizing revenue

From Fans to Customers

Posted by Scott Henry on Mar 27, 2015 11:16:59 AM

A few years ago, if you didn’t have a website, you didn’t exist. Today, to a certain extent, having a Facebook page is a virtual requirement if you want your business to be taken seriously. But it’s more than competing for likes and comments, or seeing how many fans they can reach. Sure the shares and virality of the platform are nice, but what’s the point of having Facebook fans if you can’t convert them into paying customers?

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Topics: social media

The Path to ROMI*

Posted by Pipitone Group News Team on Mar 16, 2015 3:37:25 PM

Let us—and marketing automation—light the way.

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A Checklist to (Website) Success

Posted by Adam Shoup on Feb 19, 2015 1:49:00 PM

Your company’s website is the destination for a variety of online and offline, inbound and outbound marketing and communications efforts—so it’s a very important part of any integrated campaign.

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Just Email It to Me

Posted by Paul O'Rourke on Jan 14, 2015 3:21:32 PM

A few years ago, marketers were decrying the death of email. Instead of fading away like Myspace and mood rings, email remains one of the most productive means of generating leads.

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Topics: Email Marketing

Demand to Close is kind of amazing TRY IT NOW