Pipitone Group Earns National Recognition with Five Davey Awards

Posted by Pipitone Group News Team on Dec 6, 2016 3:27:08 PM

Small Agencies. Big Ideas.

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Topics: Digital Marketing, integrated marketing agency, websites for higher education, Great Work

Landing the Sale Starts with Converting Prospects to Leads

Posted by Bethany Dzielski on May 27, 2015 2:54:00 PM

What’s the most important page on your website? If you answered, the homepage, you’re incorrect (kind of). While a homepage is important to tell the general story of who you are, what you do and why it matters to them, your landing pages are the places where you convert prospects into leads.

Landing pages should be optimized through A/B testing, include social share buttons and be followed by a thank-you page and/or email to your new lead. Following landing page best practices can make all the difference for your marketing, helping you convert more prospects to leads and leads to customers.

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Topics: Digital Marketing

Marketing to Search Engines

Posted by Leah Moore on Oct 22, 2014 11:41:00 AM

Every day users conduct 5.9 billion searches on Google—and don’t forget about Bing and Yahoo!—but are they finding your brands?

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Topics: Digital Marketing, SEO

Help! I don’t know what to blog about!

Posted by Leah Moore on Apr 16, 2014 12:55:00 PM

I struggle with coming up with blog post ideas. Through the course of the day, dozens of ideas fly in and out of my head, but when I sit down to actually blog, I draw a blank. Fortunately, as I was trolling for ideas, I stumbled onto something helpful to me AND pertinent to demand generation! Check out this post from HubSpot with a helpful infographic and some ideas on blog post ideas.

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Topics: Digital Marketing, business to business lead generation, content marketing

Content Marketing: Quality & Quantity Matter

Posted by Courtney Bannon on Aug 14, 2013 9:47:00 AM

The team at Hubspot is doing it right.  No question.  A B2B company that is generating more than 60,000 leads and a million visitors just through their website every month certainly knows some things about content marketing.   HubSpot’s Senior Vice President of Sales and Services, Mark Roberge, sat down with Forbes Magazine and shared 11 of their secrets.

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Topics: Email Marketing, Demand Generation, Digital Marketing, business to business lead generation, content marketing

Demand to Close is kind of amazing TRY IT NOW