Small Agencies. Big Ideas.
That’s the slogan of the Davey Awards. And with five winning entries in this year’s competition, Pipitone Group (PG) likes to think we embody that same principle.
Now in the competition’s 12th year, the Davey Awards recognize the achievements of the “Creative David’s” who rely on the strength of big ideas and innovation.
This year, PG earned three Gold Awards—the competition’s highest honor—to go along with a pair of Silver Awards to bring our 2016 total to a whopping 22 awards!
“It’s an honor to be recognized on a national scale on behalf of our clients,” said Pipitone Group President and CEO Scott Pipitone. “Being a mid-sized and independent agency, we take pride in the innovative ideas of our creative professionals that helped our clients earn these awards.”
The Gold Winners:
Carnegie Mellon University – IDeATe
Websites – Education
We designed, built and wrote this website to position the University as a leader in Interactive Design, Arts and Technology (IDeATe).
Propel Schools & Pipitone Group – Brand Guidelines
Design/Print in Corporate Identity-Identity Manual/Style Guide
We assisted Propel Schools in developing their brochures and creating their position line: “Redefine School. Defy Expectations.”
Pipitone Group – “Build Your Archetypes” Mailer
Design/Print in Direct Mail-Business-to-Business
We utilized small Mr. Potato Head figurines within a direct mail piece targeted at architectural building product manufacturers to generate client leads and build relationships within the industry.
The Silver Winners:
Kraft Heinz & Pipitone Group – Picklesburgh 2016 Media Kit
Design/Print in Promotional-Press Kit/Media Kit
We assisted Kraft Heinz in launching its newest pickle flavors in more than 50 years. The custom media kit included samples of Heinz’s two newest pickle products (spicy garlic dill chips and sweet & spicy dill chips), a pickle-shaped USB drive with information, recipe cards and a VIP pass to Pittsburgh’s second annual Picklesburgh event.
Butler Health System & Pipitone Group – “Remarkable BHS”
Commercial – Hospital
We promoted two of Butler Health System’s (BHS) key services—the BHS Heart Valve Clinic and Neurosurgery department—with two 30- and 60-second video spots used for television, digital advertising and a microsite.
Awards were sanctioned and judged by the Academy of Interactive and Visual Arts (AIVA) on a ten-point scale, with Gold Awards earning a mark of 9.0 or higher, and Silver receiving a score of 7.0 to 8.9.
PG is proud to have received such high marks from the AIVA, an invitation-only body composed of top-tier professionals from renowned media, advertising and marketing firms such as Disney, Microsoft, MTV, Yahoo! and many more.